Backlinko

JULY 15, 2025

Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. Build educational content that explains the options and subtly positions your solution as the best fit. There are roundups in almost every niche, shared everywhere from social media to email marketing.

Customer 117

Customer User-Generated Price Education 117

Customers.ai

DECEMBER 18, 2024

Drop them into a content-based email sequence sharing related articles or guides. Example 2 : Visitors who download gated content like whitepapers or eBooks. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. Example 1 : Blog readers whove visited multiple posts.

Whitepaper 70

Whitepaper Price Shipping Outbound Marketing 70

AWeber

MAY 19, 2025

Examples include ebooks, templates, online courses, audio files, and design assets. Plus, modern tools make it easier than ever to design, deliver, and market your offer using platforms like AWeber for email marketing or simple e-commerce tools for checkout and delivery.

Product 93

Product eBook Non-Profit Transform 93

Vertical Response

AUGUST 5, 2024

Bloggers, influencers, and podcasters can all leverage affiliate marketing to earn commissions by promoting products that resonate with their audience. Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Orbit Media Studios

NOVEMBER 13, 2024

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor.

Marketers 69

Marketers Marketing Whitepaper Content Marketing 69

Vertical Response

APRIL 19, 2025

A well-designed form can transform casual visitors into engaged email subscribers, setting the stage for high converting campaigns that drive your email marketing strategy forward. Requesting only essential information, such as an email address, minimizes friction and makes it easier for users to complete the signup process.

Email Marketing 52

Email Marketing User-Generated Promotion Real Estate 52

Backlinko

JULY 1, 2025

Collect Prospect Info with Lead Magnets Effort Impact Budget Moderate High Low A lead magnet is a free resource you offer in exchange for someone’s email. Like a discount, template, or ebook. Email marketing tools like Kit and Mailchimp offer customizable newsletter templates that make it easy to send professional newsletters.

Marketers 85

Marketers Marketing User-Generated Promotion 85

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Email Engagement: Open rates, click-through rates. Social Media Interactions: Likes, shares, comments.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. Make every email count for everyone Learn how to design, write, and code emails that are inclusive and accessible to all subscribers.

eBook 102

eBook Education Email Marketing Place 102

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. Think of it as building a relationship, one email at a time.

CRM 52

CRM Whitepaper eBook User-Generated 52

AWeber

MARCH 20, 2025

Personalize Your Follow-Up for Higher Conversions First impressions matter, especially when it comes to email marketing. With AWebers automation tools, you can send highly personalized emails to new leads the moment they sign up. For example, you can: Send an instant welcome email thanking them for signing up.

eBook 72

eBook Education Promotion Email Marketing 72

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. Let’s dive into the best Omnisend alternatives on the market right now. (TL;DR) 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5

eCommerce 52

eCommerce Price User-Generated CRM 52

Exposure Ninja

APRIL 25, 2025

When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Download my free copy Key Takeaways: Why Is Content Marketing Important? We put this into practice with DSLD Mortgage , a US-based mortgage lender.

Content Marketing 52

Content Marketing User-Generated PR Marketers 52

Buffer Marketing

OCTOBER 28, 2024

Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I "It has the basic functionality I need for email marketing."

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?”

User-Generated 118

User-Generated Direct Mail Marketers Marketing 118

Lusha

DECEMBER 9, 2024

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Here are a few helpful tips to get you started.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. We felt like to make the car go you would need content, creative, product marketing, and then campaigns or demand gen. ( So I try to bring that while also educating people.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Marketing Insider Group

AUGUST 16, 2021

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. Ebooks should clearly identify their target audience and learning outcomes. Quick Takeaways. Image Source.

eBook 144

eBook User-Generated Influencer Marketing Content Marketing 144

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. billion by 2026.

Education 125

Education eBook Gen Z Marketers 125

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 135

Email Marketing Customer Customer Journey eBook 135

AWeber

MARCH 16, 2023

Get feedback from them, and apply it to content across all the marketing funnel stages. In this post, we’ll show you how to build a powerful email marketing funnel. Awareness Awareness is the first of the marketing funnel stages. How to use email in the awareness stage Not sure what free content to send in your emails?

Email Marketing 122

Email Marketing Customer eBook Education 122

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 112

Email Marketing Thought Leadership Customer Journey eBook 112

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. It’s also a cost-effective way to educate and entertain your audience.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. billion by the end of 2022. Why it matters. In the news. 1 Kajabi. 2 Teachable.

Transform 264

Transform Education eBook Price 264

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 98

Real Estate Email Marketing Education Marketers 98

Adobe Experience Cloud Blog

JULY 11, 2012

Less formally, lead nurturing is the art of maintaining permission to “keep in touch” with potential customers as they educate themselves, with the goal of being top of mind when they are ready to move into a buying phase. Webinar] The Email Marketing Check-up. This is where the 4-1-1 rule can apply.

eBook 133

eBook Entertainment Education Promotion 133

Rock Content

JULY 19, 2020

Knowing how to create an ebook is mandatory for a good content strategy. Content marketing is one of the main allies for you to attract, retain, and convert clients. 7 steps to create an ebook. If you come across a brand offering an ebook but don’t know anything about the company, what are the odds of you downloading it?

eBook 78

eBook Promotion Education Place 78

Hubspot Marketing

MAY 13, 2022

At the heart of digital marketing is owned media — and it almost always comes in the form of content. That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. Recommended Reading.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

DECEMBER 17, 2020

Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Plus, your content won't just help attract leads, it will also educate your prospects and generate awareness for your brand. But ebooks aren't only effective for the top of the funnel.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Doing so can help you map your content to the relevant stages of the buyer’s journey to make a marketing funnel. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight.

Whitepaper 145

Whitepaper eBook Education Price 145