Litmus

DECEMBER 2, 2024

While there is no “best” day or time to send an email, look at your previous data and audience demographics to make an educated guess. It should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Scoop.it!

NOVEMBER 29, 2022

You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. A distribution strategy will help your content team promote the latest blog posts on your website, new ebook, and other content types. For instance, one of your goals could be to increase free trial registrations.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Rock Content

MAY 29, 2020

A Key Performance Indicator, or KPI, is any measurable number that is analyzed through a set period and a fixed methodology. In a Content Marketing context, the most important unique visits are those at the company’s blog and lead generation content, such as ebooks, webinars, and videos. What are KPIs? Time on page.

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Hootsuite

MAY 9, 2023

Educational content. Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track. Email drip campaigns can be an incredibly effective form of advertising.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. We'll talk more about these specific digital marketers in a minute. Short videos. Consideration Stage.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Search Engine Land

MARCH 3, 2023

Nurture your audience : Provide helpful content that educates your audience and builds trust to create more leads. Determine: The key performance indicators (KPIs) you can attach to your goals. Drive more traffic : Bring more of your target audience to your virtual doorstep.

Real Estate 99

Real Estate Key Performance Indicator Whitepaper SEO 99

Rock Content

AUGUST 25, 2020

Re-education about data usage. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more.

Transform 95

Transform Whitepaper User-Generated Law 95

Hootsuite

MARCH 31, 2020

Ebook is short for “electronic book.” This is a digital file, such as a PDF or EPUB, for reading on a computer, mobile device, or dedicated ebook reader. Key performance indicator (KPI). A key performance indicator (KPI) is a metric tracked over time to determine progress towards a valuable business goal.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Lusha

MARCH 13, 2023

Benchmarks: B2B conversion rate by industry, website page, marketing channel, and device B2B Industry Rate Higher education 1.4% Lead conversion rate is also known as: The visitor-to-lead ratio Page conversion rate Lead-to-customer conversion rate Sales conversion rate This metric is a key performance indicator for top-of-the-funnel.

Real Estate 52

Real Estate Key Performance Indicator Logistics Shipping 52

Lusha

NOVEMBER 11, 2024

Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. Lead Magnets : Offer valuable free items like ebooks, templates, or discounts in exchange for contact information.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Lusha

JULY 11, 2024

It’s a person or company that has indicated some level of interest in your product or service. This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. Personalization is key – tailor the content to the lead’s interests and pain points.

Whitepaper 52

Whitepaper Transform CRM eBook 52

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic).

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Lusha

JULY 21, 2024

You want to educate them about their pain points and position your brand as a potential solution. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. This helps you build your email list and start nurturing leads.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Exposure Ninja

OCTOBER 16, 2023

A conversion in this instance may not always be a sale; it could be signing up for a mailing list, downloading an eBook, following you on social media or something else. Key Performance Indicator (KPI) A key performance indicator (KPI) is a way to measure the performance of a company, team or individual.

PR 52

PR Marketing Marketers User-Generated 52

Search Engine Land

JULY 26, 2024

Educational content that instructs and empowers customers to make active decisions. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. Some examples of power content to experiment with include: Content that shows the human side of a brand.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. It’s not rented space.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Duct Tape Marketing

AUGUST 7, 2012

Once you start consistently creating content, you can produce valuable eBooks that will be the pivotal element of your email lead capture stage. Produce keyword rich, educational content – we covered this above, but search engines live on blog posts and other educational content. Organic SEO. Social Media Marketing.

eBook 78

eBook Real Estate Key Performance Indicator Advertising 78