Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Exposure Ninja

APRIL 25, 2025

Instead of writing general blog content, we created downloadable resources tailored to their exact audiencelike this VA loans eBook for active-duty military. With targeted follow-ups and nurture flows, DSLD turned readers into sales-ready leads. ” What is the most important part of content marketing? Strategy.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. Content Marketing. This includes blog posts , eBooks, whitepapers, webinars, and more.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Hubspot Marketing

SEPTEMBER 30, 2022

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts.

Thought Leadership 98

Thought Leadership eBook Whitepaper User-Generated 98

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Sharing content on relevant platforms to promote content to target your audience.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hubspot Marketing

MAY 6, 2022

By integrating techniques that content marketers use to drive engagement (quizzes, questionnaires or user generated content), it’s possible for PR teams to generate new leads that have existing connections with current audiences in order to capture more of the target market. How Content Marketing and PR can Work Together.

PR 123

PR Whitepaper Content Marketing eBook 123

Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Refurbish your hard work into other marketable content Long-form content that goes into great depth about a subject can morph into other valuable marketing assets.

Thought Leadership 127

Thought Leadership eBook SEO Content Marketing 127

Marketing Insider Group

FEBRUARY 1, 2021

Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Modern buyers do their research and educate themselves about their company’s problems and solutions before making initial inquiries. How to Use Buyer Intent Data for B2B Marketing.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Scoop.it!

MARCH 23, 2023

It is an efficient way to meet your audience’s hunger for new content effectively and establish your brand as the go-to resource for your target market, and consequently, increase cash flow for your business. They also publish eBooks and white papers that are industry-specific.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Taking advantage of livestream events and webinars will demonstrate expertise and showcase your dedication to educating your audience.

B2C 137

B2C Whitepaper Marketers Marketing 137

Duct Tape Marketing

MAY 26, 2020

Create Target Market Personas. Typically when people think of content, they think blog posts, but there’s so much more to it than that: Podcasts, explainer videos, webinars, infographics, and ebooks—there’s a wide variety of ways to reach your audience. They feel seen and understood, and you begin to immediately build trust.

Non-Profit 99

Non-Profit Millennials Thought Leadership User-Generated 99

Search Engine Land

JANUARY 17, 2024

What types of content can brands use for marketing and packaging for Google? Create profitable marketing content that stands on its own, independent of Google traffic. This approach makes business sense as the content educates the audience, moves potential customers down the funnel and generates revenue before considering Google.

SEO 114

SEO Branding Entertainment Whitepaper 114

Lusha

JULY 21, 2024

” While the specifics vary depending on your industry and target audience, some common criteria define an MQL: Engagement Level Website Activity: Repeated visits to your website, particularly to product or service pages, indicate a deeper interest than someone who just bounces off the homepage.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Content marketing is best for: Lead generation. Social media marketing is best for: Relationship building. Case studies.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Rock Content

APRIL 6, 2023

However, most specialize in options like press releases, landing page copy, sales material, home page content, and other written materials for targeted marketing purposes. They may specialize in ebooks, case studies, whitepapers, how-to guides, deep-dive blog articles, or all of these.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! It covers everything from identifying target markets to creating a content strategy to measuring success. So get your notepad open and hop in with me!

Branding 97

Branding Global Marketing Fashion Whitepaper 97

CXL

MAY 27, 2022

Educates; 2. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. Empowers; 3. Entertains.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Non-Profit 76

Sachs Marketing Group

JANUARY 30, 2023

PPC allows law firms to create tailored ads for each target market, ensuring maximum exposure and higher return on investment (ROI). To ensure PPC success, law firms should employ an experienced PPC team that understands their target market and can create effective campaign strategies.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Duct Tape Marketing

AUGUST 1, 2024

I wanted to have a LinkedIns ads specialist on the show because I hear from so many of our clients, particularly B2B clients who feel like, Hey, my target market is on LinkedIn, but I can't figure out how to do LinkedIn ads. Otherwise you're just creating like, here's an ebook, here's a guide, here's a thought leader.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Hubspot Marketing

MARCH 11, 2024

Whether you publish blog posts, videos, courses, or ebooks on your website as part of your content strategy, you should consider using categories. Investigate the search queries people make within your target market. As an affiliate marketer, you must take a value-first approach rather than a sales-first approach.

Affiliate Marketing 115

Affiliate Marketing User-Generated Marketers Marketing 115

Duct Tape Marketing

JANUARY 19, 2022

So the idea behind this is that you end up creating a page that it's almost like a table of contents for like a big guide, you know, or, or maybe an ebook, but what you're really doing is connecting blog posts together. This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network , Wix , and AgoraPulse.

eCommerce 100

eCommerce Retail eBook Management 100

Exposure Ninja

APRIL 5, 2022

There’s so much to understand about a business and its target market that could (and should) influence the structure and design of any website build or redesign. What your target market looks like (and how they behave). What your target market is searching for (and what kind of content best helps them).

eBook 52

eBook eCommerce User-Generated Target Market 52

Duct Tape Marketing

FEBRUARY 8, 2018

The typical approach for this is: You have a message of great content and education that you think a certain target market is interested in. At this point, you can start saying things to them like, “If you like the ebook, why don’t you get the $29 course?” There are many ways to do this. Types of Ads.

Advertising 75

Advertising Advertisers eBook Promotion 75

CXL

OCTOBER 1, 2022

Most companies won’t accept them [dark funnel channels] because Gartner and Salesforce haven’t written an ebook on them. Build pages around the reason a visitor arrived and the needs of the target audience. Optimize every page for a single target market. Because of this, hidden channels are often overlooked.

SEO 86

SEO User-Generated Branding Copywriting 86

Duct Tape Marketing

MARCH 1, 2016

Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and subscribers. Smart marketers realized that they needed to offer something valuable in exchange – an ebook, webinar or free trial of some sort. Precisely segmented visitors. 2) Speaking for leads.

Non-Profit 53

Non-Profit eBook Education User-Generated 53

Duct Tape Marketing

APRIL 11, 2022

For example, the advisory board could facilitate a quarterly meeting to brainstorm ideas on topics such as expand your target market or unique ways to broaden your customer reach. Exclusive Content or Advisory Board You can create exclusive content or an advisory board of your champion customers.

Real Estate 97

Real Estate Price eBook Customer 97

Duct Tape Marketing

JANUARY 15, 2016

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker. For example, if you identified your target market as parents it would be ok. You will want to get as specific as possible with this part. So, what exactly is considered content?

Social Media Marketing 53

Social Media Marketing Marketing Plan Marketers Marketing 53

DIY Marketers

JANUARY 17, 2022

How to Promote Your Business With Content Marketing. Content marketing is an inbound marketing strategy. What makes content marketing different from other strategies is that it’s focused on educating your prospective customers with information that helps them choose you over other sources. Run Contests.

Promotion 98

Promotion Marketers Marketing Advertising 98

Hootsuite

JULY 13, 2023

Whether you’re hosting a Q&A or a behind-the-scenes tour or putting on your own masterclass, livestreams are a great way to offer educational value or entertainment in an interactive way. Here’s our guide to determining your social media target market. If you want to know where your leads are coming from, maybe just… ask?

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

InTouch Marketing

JANUARY 31, 2024

Businesses can effectively use niche marketing by conducting thorough market research to identify niche opportunities, positioning themselves as authorities within the niche, and creating specialized products or services that address the unique needs of the target market.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Exposure Ninja

JULY 5, 2023

Example: A marketing automation software provider publishes case studies detailing how their platform has helped clients streamline their marketing efforts and boost lead generation. And let’s not forget those scrumptious whitepapers, research reports, and eBooks. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. So no matter what your product is, you really need to understand who you are launching to, what your target market really is, and really understand that audience really well. And a lot of my experience is not with the, you know, not with something you can hold in your hand.

Product 87

Product Whitepaper Product Marketing Management 87

Unbounce

APRIL 18, 2024

How to do it right: Familiarize yourself with email marketing regulations in your target markets. How to do it right: Entice them to sign up for your emails by offering a lead magnet like an ebook , a discount code, or access to exclusive content. We sent out emails that took readers to this landing page: 14.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Exposure Ninja

MARCH 7, 2024

Underwhelmed by your digital marketing agency? Learn when it's time to change Download this eBook Creating a Website That Converts Alright, let’s shift gears and focus on turning your website into a conversion machine. Digital marketing and online business management is an ever-evolving beast.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Underwhelmed by your digital marketing agency? Learn when it's time to change Download this eBook Creating a Website That Converts Alright, let’s shift gears and focus on turning your website into a conversion machine. Digital marketing and online business management is an ever-evolving beast.

Transform 52

Transform SEO COS Digital Marketing 52

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145