Adobe Experience Cloud Blog

APRIL 21, 2016

For instance, higher education institutions can use this opportunity to provide information on pre-college prep to new students, local events to alumni, and summer activities to existing students. Download our ebook, Summer Marketing 101 , to learn how to heat up your campaigns.

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eBook Thought Leadership Shoppers Marketing 91

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before. Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Read all about it here.

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eBook Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints. So, to truly understand which programs are working, multi-touch attribution is critical in measuring your program ROI.

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eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

MAY 22, 2014

Content doesn’t just mean traditional materials like ebooks or webinars — in fact, blogs, videos, online hubs, even experiences can also be content. It’s how you tell your brand’s story, it’s how you educate your buyers, and it’s how you build connections. After all, regardless of who you’re marketing for, content fuels your efforts.

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Content Marketing Thought Leadership eBook Marketing 134

Hubspot Marketing

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. Density: Denser than an ebook.

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Whitepaper eBook Thought Leadership Education 145

Adobe Experience Cloud Blog

MARCH 19, 2020

Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. For example: By integrating Marketo with a Sendoso , you can trigger an automated email after someone downloads an eBook with the eBook link and a $5 coffee eGift card.

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Direct Mail eBook Thought Leadership CRM 164

Adobe Experience Cloud Blog

AUGUST 4, 2014

As we discuss in our new ebook, Enrollment, Engagement, Donation: How Higher Education Can Improve its Grades with Marketing Automation , schools are now using marketing automation to attract and recruit new students, personally engage current students, and maintain the loyalty of alumni. Check out our ebook below!

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Inbound Marketing eBook Thought Leadership Education 129

Adobe Experience Cloud Blog

JUNE 3, 2015

And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. This team creates valuable and educational content to help out sales reps during the sales cycle and provides materials for lead generation and nurturing. Marketing Roles. Sales Roles.

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Thought Leadership eBook Marketing Marketers 134

Marketing Insider Group

MAY 3, 2021

Otherwise, the attempt at thought leadership will fall flat. Great content leads with education and offers specific takeaways. From eBooks to video to social media posts, you are creating a narrative. There are takeaways, insights, and education at every turn. Your Content Is All About You. Image: Shopify.

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Content Marketing Whitepaper Thought Leadership eBook 141

Adobe Experience Cloud Blog

APRIL 16, 2015

This year we had a diverse set of keynotes (including a musical performance from John Legend), a kick-butt set of thought leadership sessions, an amazing Great Gatsby-style party at the San Francisco City Hall ( tres chic ), an exhibit hall filled with valued partners, and of course, the best of breed marketers from around the world.

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Thought Leadership Education CMO eBook 127

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Here’s an example from our ebook, A Recipe for Lean ABM ebook, that shows mapping content to the buying journey of a Higher Education target account. For instance, can you personalize a general ebook for your target accounts by adding in more industry examples and changes some of the terminology?

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Thought Leadership eBook Whitepaper Education 134

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

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Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JUNE 9, 2015

Let’s start by breaking down the consumer lifecycle into three buckets: Education and Awareness Building: While most health plans offer the same core services, not all plans are one-size-fits-all. As a healthcare marketer, you need to start the journey by educating health consumers on what their options are.

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Adobe Experience Cloud Blog

OCTOBER 9, 2013

It’s simple: the client wasn’t interested in educating its team members. What does education mean? Education is bigger than than the ability to “use” a marketing automation platform. Your company must have established a continuing education program, to accommodate new information/best practices as they emerge.

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New Markets Marketing Automation Platform Education Thought Leadership 134

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. Not only that, but they didn’t even realize they had a problem that needed solving.

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Content Marketing Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! If you wrote a lengthy ebook on a subject, why not boil down some key points in an easily digestible form? If so, try to work that theme into the ebook’s language.

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eBook Transform Entertainment Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 16, 2015

Whether you’re authoring 140-page ebooks or 140-character tweets, you are producing messages that reflect your brand. The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs, and Other Leaders Get Us to Believe.

Transform 134

Transform Thought Leadership Education eBook 134

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. Build thought-leadership and credibility. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested. Increase engagement.

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Whitepaper Thought Leadership Entertainment Education 145

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

The goal is to get in front of new people and drive them back to your website, where you can continue to educate them about your product/solution. Types : Explainer videos (not product-focused), teasers, commercials, previews for webinars or ebooks. Think : Educate & Inform. Cheat Sheet for Top-of-the-Funnel-Video Strategy.

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Video Marketing Thought Leadership Entertainment eBook 134

Adobe Experience Cloud Blog

APRIL 7, 2015

Just because someone downloads your latest ebook doesn’t mean he will convert! However, an ad for this same product, targeting the education sector, could feature the words “increase enrollment” instead–making it specifically relevant and personal for the audience. So, what can help? A Few Words on Personalized Retargeting.

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Thought Leadership B2C eBook Education 133

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Closing Thoughts: A Few Best Practices for Healthcare Marketers. Educate your employees on social media policies. Use Images.

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Social Media Marketing Health eBook Food 134

Adobe Experience Cloud Blog

JUNE 21, 2013

By better tailoring our marketing strategy to the educated buyer, both the customer and company’s goals can be met. This is much like a company providing webinars, roadshows, and downloadable eBooks. Marketers are here to assist in development and functionality by sharing thought leadership and best practices.

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Thought Leadership eBook Food Education 134

Adobe Experience Cloud Blog

JULY 20, 2009

In addition, we don't have much competition in what we do, so we have to educate the industry we serve on the power of the Internet before we get around to discussing our offerings. So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. Q: What is ShipServ's go-to-market strategy?

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Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

MARCH 28, 2013

Content needs to educate, excite, and inspire prospects, customers, and partners alike. If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. Download our ebook From Creation to Conversion: Promoting Content to the Right Audience.

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eBook Thought Leadership Promotion User-Generated 134

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

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Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

AUGUST 26, 2014

It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. It serves as a system of record. A calendar isn’t just for planning out your future social posts — it’s also for recording your posts from the past.

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PR Thought Leadership eBook Entertainment 134

Adobe Experience Cloud Blog

OCTOBER 3, 2013

an eBook of influencer insights). Develop a customer event that doesn’t talk about your projects, but rather educates them on where the industry is going. 31 Content Marketing Ideas that Will Revolutionize Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Content Marketing 134

Content Marketing Thought Leadership eBook Marketing 134

Marketing Insider Group

MARCH 22, 2021

Educating their audience. eBooks and PDF guides. Where does thought leadership fit? Thought leadership is more of a mindset and approach to content at all stages for showcasing your expertise, knowledge, and authority. Even top-of-funnel content should display your unique thought leadership voice and style.

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Thought Leadership B2C Customer loyalty eBook 143

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

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Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

OCTOBER 11, 2016

Buyers and are self-educating further into the sales funnel than ever before. Buyers at the top-of-the-funnel, or the beginning of their buyers’ journeys, are looking for educational or entertaining information: definitions of key lingo, simple explanations of core industry principles, infographics, and other easily digestible media.

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SEO Thought Leadership User-Generated eBook 134

Adobe Experience Cloud Blog

JULY 22, 2014

And as we explore in our new ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , more opportunities to communicate = more opportunities to convince your potential customers to buy. 4 Ways a Longer Consumer Buying Cycle Can Work FOR You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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eBook Thought Leadership Communications Education 131

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Follow Kathryn on Twitter at @KKilner.

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Thought Leadership Event Marketing Education eBook 134

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. There are also plenty of bloggers who are incredibly passionate about educating their audiences about how to think about marketing – or what they should be thinking of. Modern Marketing'

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Higher education. For example, don’t make references to “leads” when trying to penetrate the higher education market. At the early stage, content such as ebooks, slideshows, and blog posts are effective for generating awareness. Author: Vyoma Kapur Financial services. Healthcare. Manufacturing.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. People arrive at them when they’re educating themselves about a topic. Collect data as you go—not all up front.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 5, 2014

As we discussed in our ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , effective analytics are essential to unlocking the full potential of your marketing initiatives. You’ll also want a strong content marketing strategy at this point, to help your buyers get educated while they research. If so, how?

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Thought Leadership Inbound Marketing eBook Marketing 134