Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. We have a full breakdown of HubSpot’s strategy in another post and video. Think again!

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Email Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. Content Marketing. This includes blog posts , eBooks, whitepapers, webinars, and more.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Introduce yourself: You can also use video to introduce your brand. Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. Use video to tell their story. .

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Content marketing is best for: Lead generation. Video Marketing. Share your video content on social media.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Step on the gas.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Sprout Social

MAY 18, 2016

The initial focus is on lead generation instead of education. It’s all about educating your prospects first by showing them there is a challenge that exists and then you explain how your product can solve that problem. For instance, webinars or eBooks that specifically talk about how your product works. dEMkCctEWE.

Whitepaper 110

Whitepaper User-Generated eBook Partner Marketing 110

Rock Content

OCTOBER 8, 2020

Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing. This article will show how video consumption had a great increase in quarantine and how this can be important to your Digital Marketin g strategy.

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

Exposure Ninja

JUNE 23, 2022

Which Skills Do You Need for Digital Marketing Success? Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Rock Content

JUNE 24, 2020

Some specialists even say 2020 is the right year to start including video in your B2B marketing efforts, relying on important stats the latest Wyzow l research provides: of the 500 companies interviewed, 81% use video marketing — 21% more than in 2016; prospects of these companies watch, on average, 1.5 Infographics.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Short videos.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. Besides that, you can curate videos talking about specific features of a product or explore titles such as “X best features of product X.” The idea is to not only inform but also educate current and potential customers that can become your returning buyers.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing. And only 7% more content marketers reported that their content marketing generated more leads than last year. Maybe you’re illustrating an eBook or whitepaper. Lumen5 What is it?

Price 98

Price eBook User-Generated SEO 98

Vertical Response

FEBRUARY 20, 2023

(give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 69

Marketing Marketers eBook Email Marketing 69

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Video marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Rock Content

NOVEMBER 21, 2018

If your audience learns something from your eBook, attends and asks questions during your informational webinar, or applies your tips from a blog post, you are building credibility and connecting with them as a trusted resource. #2: 3: The Advent of AI for Content Marketing. Don’t have video production resources in-house?

Content Marketing 49

Content Marketing eBook Marketing Marketers 49

SMA Marketing

MARCH 16, 2023

Source Video Marketing Adding a video is one of the quickest ways to enhance your written content and greatly improve your opportunities to rank in search. There are two ways to include written and video content together in a blog post. Another great way to use video marketing is on social media.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Lynton Web

DECEMBER 21, 2021

Before you start any new content marketing endeavors, do a content audit of what you already have in motion to see what’s working for or against you. Once you find the results, create and share educational, quality content about your products, services, and your company to your prospects and customers.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

verse.ai

OCTOBER 1, 2024

Video in B2C content marketing If you’re not using video in your content marketing, you probably should be. Here’s a few key statistics that prove the effectiveness of video marketing: 97% of marketers report that video helps customers understand their products better. Promotional?

B2C 59

B2C Content Marketing CRM Marketing 59

Exposure Ninja

JULY 5, 2023

Example: A marketing automation software provider publishes case studies detailing how their platform has helped clients streamline their marketing efforts and boost lead generation. And let’s not forget those scrumptious whitepapers, research reports, and eBooks. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. You want to educate them about their pain points and position your brand as a potential solution. Content: Provide a mix of informative and engaging content that educates leads about your solutions and builds trust.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Rock Content

JUNE 27, 2023

There, you can share how-to guides, tips, ebooks, and everything useful to help a lead consider a product you sell. Video Marketing Video marketing has gained immense popularity in recent years as it p rovides a dynamic and engaging way to connect with your audience. For example, your product is Kodi.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Power Digital Marketing

JANUARY 20, 2019

What It Does: If you are a YouTube creator or are a business focused on video marketing, you’ll want to pay attention to this one. Not only is the tool meant to educate web developers, but it also helps them apply what they’ve learned to create and solve web issues on any website. User friendly, but not for business owners.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Lusha

NOVEMBER 15, 2021

Video marketing is your ticket to some of the highest engagement and conversion rates you’ll probably ever see. According to Explain Ninja , when a person watches a video, they consume 95% of the message—compared to a dismal 10% when reading. Many marketers may throw in the towel and just believe video marketing is not for them.

Video Marketing 52

Video Marketing Marketing Marketers Energy 52

Marketing Insider Group

MARCH 28, 2024

Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty. Content upgrades are additional resources, such as an ebook, within a blog post. You offer the reader the resource in exchange for their email address.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121

Moz

JANUARY 17, 2021

Video marketing is another tool to draw in B2B leads. It’s gone from strength to strength, especially in the last few years, with 87% of businesses using video as a marketing tool. eBooks, white papers, and webinars make for great gated content. There are a variety of channels available to get qualified leads.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65