Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Martech

FEBRUARY 27, 2025

For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. Smart enrollment criteria Define when leads should enter a nurturing workflow based on data points such as job title, industry, content consumed or lifecycle stage.

Transform 86

Transform CRM Whitepaper eBook 86

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. Educate and Build Trust : Use automated email campaigns that share case studies, product tutorials, or customer testimonials.

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Content Engagement: Track how many MQLs are consuming your content (blog posts, white papers, etc.)

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Hubspot Marketing

MAY 6, 2022

When it comes to PR, the goal is to educate existing audiences, such as loyal customers, stakeholders, and social media followers, about topics of interest. Here’s what it looks like in practice: You create a white paper or eBook about a new product, then repurpose this content to create multiple, shorter blog posts.

PR 123

PR Whitepaper Content Marketing eBook 123

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Ebook or Tip Sheet.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

MAY 3, 2021

Great content leads with education and offers specific takeaways. From eBooks to video to social media posts, you are creating a narrative. There are takeaways, insights, and education at every turn. The most cardinal sin of content marketing is making it all about your brand. You aren’t the star of the show; your audience is.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Do you have a good mix of entertaining, or educational content? Psst: Need help getting started? Pro tip : Write out a mission statement for each network.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. There’s just one problem…. Promote Content Across Your Website. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JANUARY 22, 2020

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested. At this stage, customers are looking for continued education and support.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Adobe Experience Cloud Blog

JUNE 26, 2014

For example, a lead who has only downloaded an introductory-level whitepaper will delete your hardcore sales email, but they might latch onto an offer to receive automatic updates about more articles on the topic, or even a demo/webinar that will speak to similar pain points. Should both CMOs be receiving the same message?

Whitepaper 134

Whitepaper Copywriting Thought Leadership Fashion 134

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook 145

eBook User-Generated Whitepaper Education 145

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Test your emails.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Marketing Insider Group

JANUARY 3, 2023

Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. Educational content is helpful content. Provide High-Quality Content.

Customer 144

Customer Whitepaper eBook Education 144

Marketing Insider Group

AUGUST 19, 2015

They probably need more educational research to get their arms around the problem. Often, that content is a white paper, eBook, webinar or a newsletter. Informational whitepapers will appeal more to buyers in the early stages of their purchase while they are doing research. Clear the decks!

Whitepaper 102

Whitepaper eBook Place Education 102

Marketing Insider Group

DECEMBER 14, 2020

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. You can pull together the content from several blog posts into a single ebook. You can also pull key insights from your long-form content pieces and repost them on your social media channels.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Adobe Experience Cloud Blog

APRIL 30, 2014

Although the report is about content marketing in general (including emails, whitepapers, webinars, case studies, website copy, infographics, and social media content), TrackMaven decided to focus their analysis on blogs. Where Does My Audience Share?

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Energy 134

Scoop.it!

MARCH 23, 2023

According to the US copyright law , curated content is considered fairly used if you do it for criticizing, commenting, news reporting, educating, or researching reasons. Content curation involves carefully selecting different content (articles, audio, video, infographics, white papers) from various authoritative sources.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Marketing Insider Group

APRIL 18, 2023

Bowery’s initiative calls for effectively educating and engaging their target audience through content. Publish content that educates and engages your audience. But in order to secure interest, they first need to gain a deep understanding of their audience members. Are you ready to start growing your business with content marketing?

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Here’s an example from our ebook, A Recipe for Lean ABM ebook, that shows mapping content to the buying journey of a Higher Education target account. For instance, can you personalize a general ebook for your target accounts by adding in more industry examples and changes some of the terminology?

Thought Leadership 134

Thought Leadership eBook Whitepaper Education 134

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Scoop.it!

NOVEMBER 22, 2022

They start educating themselves about the problem itself. In this post, we’ll talk about creating engaging educational content that will resonate with customers in this early stage of their journey. This educational resource provides detailed information about creating how-to videos and does so without including a sales pitch.

Whitepaper 105

Whitepaper Customer eBook Education 105

Marketing Insider Group

JULY 27, 2015

EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it. Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on?

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Rock Content

DECEMBER 12, 2023

Creating ebooks, whitepapers, infographics, and other resourceful content pieces has been a staple for marketers over the years. These assets are indispensable for generating leads, educating the audience, and achieving various KPIs. An interactive ebook might seem too superficial for these contacts.

eBook 105

eBook Whitepaper Marketing Marketers 105

Marketing Insider Group

JANUARY 3, 2023

A well-maintained blog drives traffic, generates leads and encourages conversion through education and expertise. Sharing marketing collateral educates your audience, demonstrates expertise and drives brand loyalty. Its educational nature is more convincing than basic advertising, and separates your company from competitors.

Whitepaper 94

Whitepaper eBook Education Entertainment 94

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. People arrive at them when they’re educating themselves about a topic. Collect data as you go—not all up front.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 145

Branding Transform Whitepaper User-Generated 145

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Scoop.it!

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The objective is to position yourself as an education station for all audiences. Ebooks help condense and package your thoughts nicely. Build yourself an extensive content library. Webinars make learning interactive.

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104

Adobe Experience Cloud Blog

MARCH 1, 2019

Continuing to educate yourself is key, especially in the always-changing landscape of marketing. This oftentimes involves getting educational, bylined articles published in third-party publications and/or getting mentioned by other contributors. For example, think of the content marketing funnel. Create Consistent On-site Content.

Thought Leadership 134

Thought Leadership Whitepaper Education eBook 134