Adobe Experience Cloud Blog

APRIL 14, 2016

One of my customers is realizing a 28% increase in lead generation through their email marketing activities based in large part to personalization and behavior-based triggers. Marketing efforts are not designed to meet key business objectives. Don’t let these marketing automation fails happen to you.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Scoop.it!

NOVEMBER 29, 2022

The next step in developing your SaaS content marketing plan involves defining measurable goals for your content campaigns. You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. Using emails as a content distribution channel is also highly effective for SaaS businesses.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Rock Content

AUGUST 25, 2020

They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. Email marketing. Email marketing is largely responsible for the popularization of Digital Marketing software. How to measure your results?

Transform 95

Transform Whitepaper User-Generated Law 95

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Lynton Web

NOVEMBER 9, 2023

We view them not just as a document but as "a pulse check" — a method to quickly assess how things are performing and identify potential red flags before they get out of control. Email Marketing: Open rates , click-through rates, and conversion rates are just the tip of the iceberg.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition eBook User-Generated 59

Rock Content

SEPTEMBER 21, 2020

Besides navigational data, we can also mention the data originated from the interaction with posts on social media, replies to email marketing campaigns, among several other possibilities. Check some topics about how data collection is important and the main uses for this kind of information in your marketing department’s work.

Transform 80

Transform User-Generated Key Performance Indicator Marketing 80

Lusha

MARCH 13, 2023

Benchmarks: B2B conversion rate by industry, website page, marketing channel, and device B2B Industry Rate Higher education 1.4% Sources: ruleranalytics.com , intellimize.com Web page Rate Home page 2.23% Landing page 2.35% Sources: 99firms.com , popupsmart.com Marketing Channel Rate PPC ads 1.5% Email marketing 2.4%

Real Estate 52

Real Estate Key Performance Indicator Logistics Shipping 52

Rock Content

NOVEMBER 5, 2023

It’s also important to determine how you’ll assess your progress along the way, so be sure to set your key performance indicators right out of the gate, as well. Inbound marketing: Inbound tactics help you connect with consumers who are already interested in products you sell or topics your brand covers.

Management 52

Management Key Performance Indicator Outbound Marketing Inbound Marketing 52

Lusha

JULY 11, 2024

It’s a person or company that has indicated some level of interest in your product or service. This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. Personalization is key – tailor the content to the lead’s interests and pain points.

Whitepaper 52

Whitepaper Transform CRM eBook 52

Lusha

NOVEMBER 11, 2024

Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. Inbound marketing often costs less and builds long-term relationships with customers.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs vs. digital marketing metrics. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. Marketing channel conversion rate. – Seth Godin. Get specific.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketing Marketers User-Generated 52

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Here’s how: Lead Magnets: Offer valuable resources like ebooks, whitepapers, templates, or checklists in exchange for contact information.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Litmus

APRIL 29, 2021

Prevent your emails from getting lost in translation, and stay on track with your initial purpose and strategy. Get your free email brief template ?. What is an email brief? An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Lusha

NOVEMBER 18, 2024

Inbound Prospecting Strategies Content Marketing : Create and share valuable, informative content that appeals to your target audience. This could include: Blog posts White papers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

Backlinko

MAY 14, 2024

These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments. Email Marketing Email marketing is a powerful way to nurture leads, build customer loyalty, and drive sales.

PR 113

PR Customer loyalty User-Generated SEO 113

Duct Tape Marketing

AUGUST 7, 2012

Once you start consistently creating content, you can produce valuable eBooks that will be the pivotal element of your email lead capture stage. Email Marketing. An engaged email list, eager to hear from you, is the most valuable asset your can build. Social Media Marketing. Organic SEO. Covered below).

eBook 78

eBook Real Estate Key Performance Indicator Advertising 78