Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. Get your copy ?. Get your copy ?.

Email Marketing 112

Email Marketing Market Trends eBook Law 112

Martech

FEBRUARY 27, 2025

Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. Remember, your goal is to build trust and credibility with your audience.

Transform 88

Transform CRM Whitepaper eBook 88

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Partner ebook co-creation. Blog management, curation, and contribution.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 111

Email Marketing eBook Marketing Marketers 111

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.

Email Marketing 94

Email Marketing Whitepaper Customer Journey eBook 94

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. It helps you manage your online presence so you can post consistently and on a schedule you choose — which can help improve engagement. Pricing: Starts at $198/month.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hubspot Marketing

DECEMBER 23, 2024

Luckily, AI stepped in to make this process smoother and more manageable. Heres how AI is making this process smoother and more manageable. Predictive Lead Scoring Predictive lead scoring helps marketers prioritize leads based on their likelihood to convert. If you've ever been in that position, you know how draining it can be.

Transform 114

Transform User-Generated Marketing Marketers 114

Litmus

OCTOBER 18, 2018

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Email creation workflow & QA. Email deliverability.

Email Marketing 87

Email Marketing eBook Marketing Marketers 87

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. Make every email count for everyone Learn how to design, write, and code emails that are inclusive and accessible to all subscribers.

eBook 99

eBook Education Email Marketing Place 99

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Email Marketing 93

Email Marketing Analytics eBook Marketing 93

AWeber

MARCH 20, 2025

Personalize Your Follow-Up for Higher Conversions First impressions matter, especially when it comes to email marketing. With AWebers automation tools, you can send highly personalized emails to new leads the moment they sign up. For example, you can: Send an instant welcome email thanking them for signing up.

eBook 73

eBook Education Promotion Email Marketing 73

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

If you want to learn more about email deliverability , download our brand new ebook. Be sure to follow this proactive checklist to give your emails the best chance of hitting the inbox: 1. Then, follow through on your promises with timely, targeted, valuable email marketing. Manage your complaint rate.

eBook 134

eBook Thought Leadership Email Marketing Management 134

Vertical Response

AUGUST 5, 2024

Bloggers, influencers, and podcasters can all leverage affiliate marketing to earn commissions by promoting products that resonate with their audience. Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 98

Real Estate Email Marketing Education Marketing 98

Adobe Experience Cloud Blog

NOVEMBER 18, 2013

Author: Julie Neumark Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. The title caught my attention, if only because it was aligned with my personal views about marketing. With a net made of inspiration, which is exactly what I found in that ebook. Email Marketing'

eBook 134

eBook Thought Leadership Digital Marketing Email Marketing 134

Hubspot Marketing

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Email Marketing. Here's an example of a general ebook template.

Copywriting 145

Copywriting eBook Communications Marketing 145

Adobe Experience Cloud Blog

JULY 11, 2012

Here’s an example of what an early-stage nurturing track looks like for Marketo today (with links to the underlying resource): [Infographic] Most Popular Content Marketing Tactics. Webinar] The Email Marketing Check-up. eBook] Email Marketing vs Marketing Automation in Complex Buying Processes.

eBook 133

eBook Entertainment Education Promotion 133

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Ebook Templates. Download the ebook templates here.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

OCTOBER 27, 2022

How will you manage content creation and publication? Today's content strategies prevent clutter by managing content from a topic standpoint — as explained in the video above. Choose a content management system. A few vital parts of content management include content creation, content publication, and content analytics.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Hubspot Marketing

MAY 29, 2023

Social Media Posts (58%) The most popular use for marketers leveraging AI for content is for social media posts, and with good reason. Social media marketers have to make content they hope their audience will enjoy, and using a content assistant makes managing a social media calendar much easier.

Whitepaper 140

Whitepaper eBook User-Generated Marketing 140

Adobe Experience Cloud Blog

JANUARY 10, 2013

by Dayna Rothman If you’re stuck in an old-school approach to email marketing , it’s probably not your fault. And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). Emails always lead somewhere. It’s your technology. 5) Revenue ignorance.

Marketing Automation Platform 133

Marketing Automation Platform eBook CRM Email Marketing 133

Use Insider

NOVEMBER 18, 2024

Navigating the Complexity of Omnichannel Engagement One of the key challenges in today’s retail landscape is managing the growing number of channels through which customers engage. That same report also shows that marketers are managing, on average, 10 different channels to engage customers. That’s a lot to manage!

Retail 59

Retail Customer Health Customer Journey 59

Litmus

SEPTEMBER 21, 2020

The email landscape is always changing, and this year has been no different. Which is why we’re releasing a second State of Email report for 2020. Not an update, but a full new ebook with email data & trends from email developers & designers, marketing specialists, email marketing managers, and marketing executives like you.

eBook 128

eBook Email Marketing Management Marketing 128

illumin

OCTOBER 17, 2024

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. In 1978, the first recorded marketing email was sent.

Email Marketing 59

Email Marketing eBook Marketing Marketers 59

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Rock Content

APRIL 27, 2020

In this email marketing guide, we want to show you exactly that: how a well-structured campaign can use this consolidated channel to attract, gather data, advertise , and build brand presence. What email marketing is and how it works. Because of that, email is reliable. What email marketing is.

Email Marketing 78

Email Marketing eBook Marketing Marketers 78

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. Think of it as building a relationship, one email at a time.

CRM 52

CRM Whitepaper eBook User-Generated 52

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Rock Content

MAY 5, 2023

If you aren’t using an eBook as a conversion tool, you’re missing out. It could even be said that you’re missing overlooking an opportunity to uphold your part of the conversation, so see how marketing eBooks can help your business’s conversion rate. Download this post by entering your email below Do not worry, we do not spam.

eBook 52

eBook Inbound Marketing Marketing Marketers 52

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Litmus

AUGUST 11, 2021

Whether marketers like it or not, it’s impossible to create a single email design because the rendering of any individual email changes depending on the email client and screen size used to view it, on top of many other factors. Recent research shows up to 300,000 different potential renderings for each email you send.

eBook 145

eBook Email Marketing Analytics Branding 145

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

Price 111

Price User-Generated Copywriting Analytics 111

Unbounce

JULY 6, 2020

A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages.

eBook 145

eBook Whitepaper CRM Place 145

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133