Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway. Problem solved.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 109

Email Marketing Thought Leadership Customer Journey Communications 109

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 107

Email Marketing Whitepaper Marketing Marketers 107

AWeber

MARCH 16, 2023

Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? But it's time to throw that old-school marketing funnel out the window.

Email Marketing 117

Email Marketing Customer eBook Education 117

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Litmus

JANUARY 4, 2023

In this article, we’ll look at the fundamentals of email deliverability along with best practices—so you can land successfully in the inbox, and making the most of your time, money, and effort. How to Improve Email Deliverability and Optimize Each Send. What is email deliverability? . Email deliverability is tricky.

eBook 112

eBook Email Marketing Branding Customer 112

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.

Email Marketing 94

Email Marketing Whitepaper Customer Journey eBook 94

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend?

Market Trends 95

Market Trends Email Marketing eBook Marketing 95

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Automating your email also means you can easily send personalized communications and adjust your message for different target markets. Email Automation Examples.

Email Marketing 111

Email Marketing User-Generated Marketing Marketers 111

Vertical Response

JANUARY 1, 2024

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. Let’s delve into the art and science of creating effective CTAs for your emails. Understanding the Importance of CTAs in Email Marketing Before we dive into the how-to, let’s first understand the why.

Email Marketing 82

Email Marketing eBook Transform Marketing 82

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Email Marketing 93

Email Marketing Analytics eBook Marketing 93

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 92

Email Marketing eBook Marketing Marketers 92

AWeber

MAY 9, 2023

8 great email marketing prompts Brainstorm ideas for your newsletter AI Prompt: Give me 3 ideas to write about in my newsletter about [add topic]. This prompt is designed to help you create simple ad units to promote your knowledge products like courses and ebooks to your audience. My target audience is [add target audience].

Email Marketing 104

Email Marketing User-Generated Marketing Marketers 104

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Let's dive in. Social Media.

Copywriting 145

Copywriting eBook Communications Marketing 145

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 87

eBook Thought Leadership Price Finance 87

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Vertical Response

APRIL 4, 2022

What if you were ignoring one of the most powerful marketing tools in your arsenal? When it comes to digital marketing, it’s easy to throw money at many different solutions without seeing any real results. But there is one solution that offers both amazing results: mass email marketing. When Bulk Isn’t Bulk.

Email Marketing 85

Email Marketing Millennials eBook Marketing 85

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy. We cover that below.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. However, 72% of marketers don’t track the return they’re gaining through this channel.

Content Marketing 121

Content Marketing Marketing Marketers Customer Acquisition 121

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Hubspot Marketing

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. ebooks, webinars, kits, etc.)

eBook 145

eBook Marketing Marketers Promotion 145

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 76

Real Estate Email Marketing Education Marketing 76

illumin

OCTOBER 17, 2024

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. In 1978, the first recorded marketing email was sent.

Email Marketing 59

Email Marketing Marketing Marketers eBook 59

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content. Feeling that they “get” you makes a difference.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Whitepapers are typically denser than blogs but more concise than an eBook.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Scoop.it!

MAY 25, 2023

In an economy as transient as Cinderella’s carriage, marketers are often the first to witness budget cuts. But does that mean that, as a brand owner, you should let go of your email marketing campaign? The infographic below sheds light on the power of email marketing when deployed correctly and strategically.

Email Marketing 84

Email Marketing Whitepaper Law Shipping 84

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Trade Press Services Newsletter

DECEMBER 1, 2022

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Don’t make this mistake!

Whitepaper 130

Whitepaper Transform PR eBook 130

Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. What is the true value of written content in modern marketing ? Inexpensive Content is also relatively inexpensive.

Inbound Marketing 130

Inbound Marketing User-Generated Social Media Marketing Fashion 130

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. I am trained with MarTech content. Updated answer: Sure!

Whitepaper 128

Whitepaper User-Generated eBook Analytics 128

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145