illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Vertical Response

JANUARY 1, 2024

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. Let’s delve into the art and science of creating effective CTAs for your emails. Understanding the Importance of CTAs in Email Marketing Before we dive into the how-to, let’s first understand the why.

Email Marketing 80

Email Marketing eBook Transform Marketing 80

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 87

eBook Thought Leadership Price Finance 87

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 108

Email Marketing Thought Leadership Customer Journey Communications 108

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend?

Market Trends 94

Market Trends Email Marketing eBook Marketing 94

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Rock Content

MAY 5, 2023

If you aren’t using an eBook as a conversion tool, you’re missing out. It could even be said that you’re missing overlooking an opportunity to uphold your part of the conversation, so see how marketing eBooks can help your business’s conversion rate. Download this post by entering your email below Do not worry, we do not spam.

eBook 52

eBook Inbound Marketing Marketing Marketers 52

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 105

Email Marketing Whitepaper Marketing Marketers 105

AWeber

MARCH 16, 2023

Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? But it's time to throw that old-school marketing funnel out the window.

Email Marketing 117

Email Marketing Customer eBook Education 117

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.

Email Marketing 93

Email Marketing Whitepaper Customer Journey eBook 93

Litmus

JANUARY 4, 2023

In this article, we’ll look at the fundamentals of email deliverability along with best practices—so you can land successfully in the inbox, and making the most of your time, money, and effort. How to Improve Email Deliverability and Optimize Each Send. What is email deliverability? . Email deliverability is tricky.

eBook 112

eBook Email Marketing Branding Customer 112

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Litmus

AUGUST 31, 2020

You may have heard us talking about the 3 pillars of email marketing at different points, but may not know how to put them into practice. We’ve got you covered in our ebook, The 3 Pillars of Email Marketing. How to use subscriber insights to improve other marketing channels. Download this ebook ?.

Email Marketing 108

Email Marketing eBook Marketing Marketers 108

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 76

Real Estate Email Marketing Education Marketing 76

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 92

Email Marketing eBook Marketing Marketers 92

Litmus

SEPTEMBER 17, 2020

Enter the agile email workflow: your new way to create quality emails fast. Check out our latest ebook, Going Agile: The New Email Workflow , to find out how you can make your email life easier one small step at a time with micro-efficiencies to quickly: Develop the right email content and design strategy.

Email Marketing 97

Email Marketing eBook Marketing Marketers 97

AWeber

MAY 9, 2023

8 great email marketing prompts Brainstorm ideas for your newsletter AI Prompt: Give me 3 ideas to write about in my newsletter about [add topic]. This prompt is designed to help you create simple ad units to promote your knowledge products like courses and ebooks to your audience. My target audience is [add target audience].

Email Marketing 104

Email Marketing User-Generated Marketing Marketers 104

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Email Marketing 93

Email Marketing Analytics eBook Marketing 93

Hubspot Marketing

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway. Problem solved.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Vertical Response

APRIL 4, 2022

What if you were ignoring one of the most powerful marketing tools in your arsenal? When it comes to digital marketing, it’s easy to throw money at many different solutions without seeing any real results. But there is one solution that offers both amazing results: mass email marketing. When Bulk Isn’t Bulk.

Email Marketing 83

Email Marketing Millennials eBook Marketing 83

Vertical Response

MAY 14, 2023

How to effectively use emojis in email marketing Are you looking to add a splash of fun and personality to your email marketing efforts? But if you’re not careful, using emojis in emails can also do more harm than good – let’s explore how you can use them effectively. Get your free copy of our ebook on [topic]!

Email Marketing 52

Email Marketing Marketing Marketers Communications 52

Adobe Experience Cloud Blog

SEPTEMBER 11, 2015

No matter how much experience you have in email marketing , it is bound to happen at least once in your career: You develop this amazing, compelling, simply breathtaking email that is going to convert oh-so-many people. This is surely every marketer’s WORST nightmare (seriously, just typing this out makes me nervous!).

eBook 134

eBook Thought Leadership Marketing Marketers 134

Scoop.it!

MAY 25, 2023

In an economy as transient as Cinderella’s carriage, marketers are often the first to witness budget cuts. But does that mean that, as a brand owner, you should let go of your email marketing campaign? The infographic below sheds light on the power of email marketing when deployed correctly and strategically.

Email Marketing 84

Email Marketing Whitepaper Law Shipping 84

AWeber

MARCH 10, 2022

Your email marketing strategy should start with setting measurable and attainable goals. As an email marketer, your subscribers are your most valuable asset. bctt tweet="Even if you have a healthy email list, gaining new subscribers is critical for an engaged audience."] Grow your subscriber list. every year.

Email Marketing 65

Email Marketing eBook Marketing Marketers 65

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 85

Content Marketing eBook Marketing Plan Marketing 85

Litmus

MAY 6, 2020

The Three Pillars of Successful Email Marketing | Part 3: Perform. Email delivers a consistently high ROI, but there are ways to make your efforts go even further. Download the ebook ?. You’ll learn: What sharing email insights can do for you. How email can drive cross-channel strategy. Ready to dive in?

Transform 76

Transform eBook Email Marketing Marketing 76

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Automating your email also means you can easily send personalized communications and adjust your message for different target markets. Email Automation Examples.

Email Marketing 144

Email Marketing User-Generated Marketing Marketers 144

Adobe Experience Cloud Blog

DECEMBER 16, 2019

I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead , 33% of consumers say they used it more frequently in 2019 than last year. . And by the end of 2019, it’s estimated that marketers in the U.S. will have spent $350 million on email advertising. . The Webinar Email Play.

Email Marketing 106

Email Marketing Thought Leadership eBook Marketing 106

Rock Content

JULY 19, 2020

Knowing how to create an ebook is mandatory for a good content strategy. Content marketing is one of the main allies for you to attract, retain, and convert clients. 7 steps to create an ebook. If you come across a brand offering an ebook but don’t know anything about the company, what are the odds of you downloading it?

eBook 78

eBook Promotion Education Place 78

Litmus

MAY 5, 2020

The Three Pillars of Successful Email Marketing | Part 3: Perform. Email delivers a consistently high ROI, but there are ways to make your efforts go even further. Download the ebook ?. You’ll learn: What sharing email insights can do for you. How email can drive cross-channel strategy. Ready to dive in?

Transform 76

Transform eBook Email Marketing Marketing 76

Litmus

OCTOBER 18, 2018

Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Email creation workflow & QA. Email deliverability.

Email Marketing 87

Email Marketing eBook Marketing Marketers 87

Adobe Experience Cloud Blog

OCTOBER 1, 2015

Author: Jeanette Bordy Creating a good email is like baking a cake. But like baking, email marketing is an art and a science and so finding the perfect email is maybe more rare than finding that piece of cake that is so decadent and delicious that you’re willing to throw your diet right out the window.

eBook 134

eBook Thought Leadership Email Marketing Communications 134

Exposure Ninja

NOVEMBER 8, 2023

When Exposure Ninja started in 2012, there were only a few email marketing platforms. We’ve got seven different aspects to compare these two email giants on: At a Glance Ease of Use Automation Integrations Analytics Segmentation Other Features Pricing Which Email Marketing Platform Is Right for Your Business?

eCommerce 52

eCommerce Email Marketing Price Shipping 52

AWeber

SEPTEMBER 30, 2022

Build an audience with email marketing. The solution to Eric’s problem was email marketing. Email guarantees that he had a built-in audience of people who know, like, and trust him, no matter the publishing outlet. Want to get the same results that Eric got from his email marketing? Eric’s solution?

Email Marketing 69

Email Marketing Transform eBook Marketing 69

Rock Content

APRIL 27, 2020

Technology has evolved so much and so fast in the last decade that it changed over and over how we think about Digital Marketing. In this email marketing guide, we want to show you exactly that: how a well-structured campaign can use this consolidated channel to attract, gather data, advertise , and build brand presence.

Email Marketing 78

Email Marketing eBook Marketing Marketers 78