Lusha

JULY 11, 2024

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

MAY 27, 2020

This includes taking stock of your website traffic, mailing list contacts, social media accounts and followers, and all content assets on both your own site and other sites, including blog posts, infographics, ebooks, videos, and any other type of digital content. Content marketing. Email marketing. Video marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Martech

MAY 10, 2023

Marketing automation platforms (MAPs). Tools like Salesforce and Acoustic help teams automate marketing and sales processes like lead nurturing, email marketing, lead scoring, landing page creation, and more. You can also download a free eBook on the Agile Marketing Navigator.

Marketing 95

Marketing Marketers Traditional Marketing Management 95

Litmus

NOVEMBER 19, 2020

As we know, selecting a platform is only the first step in the process (though it’s really the most crucial). Whatever step you and your team are at in the process of choosing a new platform, you’ll want to refer to our 2019 State of Email Service Providers ebook. Migration project in your future?

Marketing Automation Platform 76

Marketing Automation Platform New Technology eBook Education 76

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Buffer Marketing

OCTOBER 28, 2024

Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I "It has the basic functionality I need for email marketing."

Digital Marketing 80

Digital Marketing Price User-Generated Affiliate Marketing 80

verse.ai

OCTOBER 1, 2024

Email marketing platforms. When you look at what emails are performing the best, that can clue you into what customers are most interested in. Data can help you understand: What types of content work best for your target audience (blog, video, ebooks, etc.) Google Analytics. What are they liking the most?

B2C 59

B2C Content Marketing CRM Marketing 59

Lusha

NOVEMBER 11, 2024

Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. Inbound marketing often costs less and builds long-term relationships with customers.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Adobe Experience Cloud Blog

JANUARY 10, 2013

by Dayna Rothman If you’re stuck in an old-school approach to email marketing , it’s probably not your fault. And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). Additionally, sending one-off email blasts can be time consuming and unproductive.

Marketing Automation Platform 133

Marketing Automation Platform eBook CRM Email Marketing 133

Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 125

eBook Thought Leadership Marketing Marketers 125

Adobe Experience Cloud Blog

AUGUST 25, 2017

For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. Many marketers wish they had a painless method for segmenting leads —especially according to purchasing habits, like what the customer has bought in the past.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Here’s how: Lead Magnets: Offer valuable resources like ebooks, whitepapers, templates, or checklists in exchange for contact information.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? billion by 2023.

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Welcome Software

MARCH 11, 2022

Changing content to suit another stage of the buyer’s journey: Turning a series of blog posts into an ebook. For example, let’s say you have a high-performing blog post about email marketing that was published in 2019, before the pandemic. Stage #8: Keep updating content (or retire it).

Management 52

Management Gen Z Whitepaper Content Marketing 52

Rock Content

SEPTEMBER 7, 2016

Your offer is the most important aspect of your holiday marketing campaign. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on.

Whitepaper 65

Whitepaper Promotion Marketing Marketers 65

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Duct Tape Marketing

JUNE 18, 2019

He is the CEO and founder of the CRM and marketing automation platform known as A ctiveCampaign and we’re going to talk about how CRM and how relationship building and how email marketing and marketing automation have changed for the better.

Marketing 60

Marketing Marketers Marketing Automation Platform Transform 60

Adobe Experience Cloud Blog

DECEMBER 18, 2008

We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Lusha

JUNE 11, 2024

Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. Email marketing: nurturing leads and building relationships Email marketing is a powerful tool for nurturing leads, building relationships, and driving conversions.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52