Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.

Email Marketing 95

Email Marketing Whitepaper Customer Journey eBook 95

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 87

eBook Thought Leadership Finance Price 87

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. So how can we make sure we’re budgeting correctly and optimizing each channel?

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. It’s pretty obvious why most brands use at least some form of email automation. If you send an email to someone that hits their inbox at 3:00 a.m., Email course.

Email Marketing 111

Email Marketing User-Generated Marketers Marketing 111

Adobe Experience Cloud Blog

MAY 6, 2016

Too busy – I would open your emails, but I’ve been pretty jammed lately. Changed email address – It was time I parted with my high school email address. But you spent valuable time and money on grabbing their attention in the first place, so why not make the most of your efforts and re-engage these folks?

eBook 91

eBook Thought Leadership Health Promotion 91

Rock Content

JULY 19, 2020

Knowing how to create an ebook is mandatory for a good content strategy. Content marketing is one of the main allies for you to attract, retain, and convert clients. 7 steps to create an ebook. If you come across a brand offering an ebook but don’t know anything about the company, what are the odds of you downloading it?

eBook 78

eBook Promotion Education Place 78

Adobe Experience Cloud Blog

AUGUST 28, 2013

Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. And if you want to learn more about email testing, download our new cheat sheet What to Test in Your Emails.

eBook 134

eBook Thought Leadership Email Marketing Place 134

Marketing Insider Group

DECEMBER 17, 2020

Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Martech

SEPTEMBER 17, 2021

Everything you need to know about sending emails that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table. Making it easier to discuss creative in one place fits with Stensul’s mission of speeding the whole process. Click here to download! Why we care.

eBook 122

eBook Email Marketing Place Transform 122

Hubspot Marketing

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Email Marketing. Here's an example of a general ebook template.

Copywriting 145

Copywriting eBook Communications Marketers 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Content Marketing Planning Template. Ebook Templates.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones. There are endless ways to target your email marketing automation.

eBook 134

eBook Thought Leadership Email Marketing Product 134

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. You can drive traffic to that page through email marketing, social media, and pay-per-click (PPC) advertising.

eBook 134

eBook User-Generated Whitepaper Place 134

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 76

Real Estate Email Marketing Education Marketers 76

illumin

OCTOBER 17, 2024

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. In 1978, the first recorded marketing email was sent.

Email Marketing 59

Email Marketing eBook Marketers Marketing 59

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing? Place case studies in various places on your website. Incorporate into Email Marketing.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Marketing Insider Group

JANUARY 12, 2021

By far, the most personalized channel is email marketing. The emails you send must be relevant and valuable, and you have a lot of control over what and how you send them. Thinking in these terms can help you better map out the content you place in channels so that it feels more personal. They aren’t ready.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Unbounce

JULY 6, 2020

A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. or “do I really want this?”

eBook 145

eBook Whitepaper CRM Place 145

Hubspot Marketing

OCTOBER 27, 2022

With the HubSpot CMS , you can plan, produce, publish, and measure your results all in one place. Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics. But ebooks aren't only effective for the top of the funnel.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Jeff Bullas

FEBRUARY 21, 2023

You should also have a content promotion plan in place before you start writing. Here are some of the best ways to get the word out: Email marketing Email marketing is still one of the best ways of promoting your blog. The benefit of email marketing over other forms is that you have a direct line to your readers.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Adobe Experience Cloud Blog

MARCH 28, 2013

For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Past behavior: Responses to emails or actions taken on your website can help inform a person’s interests and/or place in the buying cycle.

eBook 134

eBook Thought Leadership Promotion User-Generated 134

Duct Tape Marketing

SEPTEMBER 4, 2015

How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money written by Guest Post read more at Duct Tape Marketing. You’ve worked hard growing an email list. You ship the magic email and wait, but the sales fall short of your goals. Now you’re ready to make some money.

Email Marketing 78

Email Marketing Non-Profit Shipping eBook 78

Hubspot Marketing

MAY 13, 2022

Whatever your overarching digital marketing goal is, you must be able to measure the success of your strategy along the way with the right digital marketing tools. At the heart of digital marketing is owned media — and it almost always comes in the form of content. How to Create an Ebook From Start to Finish.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Litmus

FEBRUARY 19, 2020

of marketers planned on raising their email marketing budget in 2019, so companies who don’t at least match the efforts of their competitors could risk falling behind. But where should you focus your email marketing efforts? Ready to uplevel your email marketing—and your entire marketing strategy—in 2020?

Market Trends 79

Market Trends Digital Marketing Email Marketing Marketing Mix 79

Duct Tape Marketing

SEPTEMBER 4, 2015

How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You’ve worked hard growing an email list. You ship the magic email and wait, but the sales fall short of your goals.

Email Marketing 78

Email Marketing Non-Profit Shipping Direct Mail 78

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 134

eBook Thought Leadership Marketers Marketing 134

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. an ebook or software), even a slight delay in giving people what they want will affect your conversion rate negatively. . But, it’s a different ball game today.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

AWeber

MARCH 10, 2022

Your email marketing strategy should start with setting measurable and attainable goals. As an email marketer, your subscribers are your most valuable asset. So if your marketing efforts aren’t increasing your email list by over 22.5% Make it easy for people to subscribe to your emails. every year.

Email Marketing 65

Email Marketing eBook Marketers Marketing 65

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Custom content influences 61% of consumers ( Dragon Search Marketing ).

Inbound Marketing 143

Inbound Marketing User-Generated Whitepaper Email Marketing 143

Adobe Experience Cloud Blog

OCTOBER 21, 2013

In North America, our Priority 1 segmentations are Topic of Interest (like Social Marketing, Email Marketing and Marketing Automation), Verticals (like Healthcare or Education), and Competitor (people who use one of our competitors’ marketing automation products or email service providers).

Thought Leadership 134

Thought Leadership eBook Place Education 134

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper 130

Whitepaper Transform PR eBook 130

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 125

eBook Thought Leadership Marketers Marketing 125

Adobe Experience Cloud Blog

FEBRUARY 6, 2013

Put KPIs in place for your implementation. What methods are in place currently to alert sales of new inbound leads? What are the sales and marketing interactions that happen post engagement? How does sales communicate back to marketing about qualified or unqualified leads? Who is your target audience? A product launch?

Transform 129

Transform eBook Marketers Marketing 129

AWeber

SEPTEMBER 30, 2022

Build an audience with email marketing. The solution to Eric’s problem was email marketing. Email guarantees that he had a built-in audience of people who know, like, and trust him, no matter the publishing outlet. Reviews can be used in other places besides Amazon, too. They need to build an audience.

Email Marketing 69

Email Marketing Transform eBook Marketers 69

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Partner ebook co-creation. Content feeds the beast! Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118