Exposure Ninja

APRIL 25, 2025

When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Download my free copy Key Takeaways: Why Is Content Marketing Important? Soon, it started showing up in AI Overviews for PR-related informational queries.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Hubspot Marketing

MAY 13, 2022

Earned media refers to the exposure you earn through word-of-mouth marketing. guest posts), PR work you've been doing, or the customer experience you've delivered. At the heart of digital marketing is owned media — and it almost always comes in the form of content. How to Create an Ebook From Start to Finish.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Email Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper 130

Whitepaper Transform PR eBook 130

Buffer Marketing

OCTOBER 28, 2024

Influencity is perfect for brands looking to dip their toes into influencer marketing for the first time or those who don't have a large budget but want to level up from managing with spreadsheets. The good stuff: It has a user-friendly email campaign builder. . "I Pricing: Starts at $198/month. Paid plans start at $13/month.

Digital Marketing 99

Digital Marketing Price User-Generated Affiliate Marketing 99

Welcome Software

JANUARY 24, 2025

If you'd prefer an eBook, download your integrated marketing guide here. In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Marketing Insider Group

MAY 8, 2023

Image Source: Invesp Inbound Marketing Remember, the goal of inbound marketing is to attract potential customers with valuable information that addresses their specific needs and interests, ultimately nurturing your brand’s relationship with them. That’s a lot of dough if you have an email marketing strategy developed by experts!

Inbound Marketing 119

Inbound Marketing Outbound Marketing Whitepaper eBook 119

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Ebook Templates Download the ebook templates here.

Content Marketing 105

Content Marketing eBook Marketing Plan Marketers 105

Adobe Experience Cloud Blog

APRIL 23, 2012

They’re on Google searching for answers to their questions, they’re reading blog posts, downloading ebooks, clicking on links to interesting things on Twitter, watching videos and asking peers for their opinions. Good content marketing means becoming a distributor as well as a publisher. Created a useful ebook?

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Orbit Media Studios

NOVEMBER 13, 2024

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor.

Marketers 65

Marketers Marketing Whitepaper Content Marketing 65

Marketing Insider Group

DECEMBER 9, 2019

What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. Each piece of your content marketing works to reinforce this message, as well. And some marketers aren’t confident they’re doing it well.

Marketing Strategy 136

Marketing Strategy Content Marketing Marketers Marketing 136

Neil Patel

DECEMBER 18, 2018

Hack #6: Don’t stop with email. Email marketing is something that most blogs and sites leverage. If you add in push notifications and you add in chatbots , however, you’ll double up the traffic you were getting from email. If you want to boost your brand queries, you have to do crazy PR stunts.

eBook 111

eBook User-Generated PR SEO 111

Hubspot Marketing

OCTOBER 25, 2023

In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink. Your CTA might prompt people to do one of the following actions: Subscribe to your email newsletter. Download an ebook. Sign up for an account.

Whitepaper 131

Whitepaper Copywriting PR User-Generated 131

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Hubspot Marketing

APRIL 25, 2017

How to Fix It: There are many ways to spread brand awareness, but the three I'll touch on here are PR, co-marketing, and blogging. PR: Public relations is less about paying for a spot in a news blog, and more about focusing your voice and finding your place in the market. 4) Building an Email List. every year ?

PR 112

PR Inbound Marketing eBook Place 112

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Duct Tape Marketing

MAY 19, 2011

David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog. One of my ebooks has been downloaded close to one million times. But you want leads, right?

Whitepaper 63

Whitepaper Direct Mail eBook PR 63

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. According to Marketing Land, “70% of media time and 79% of social media time happens on mobile devices.” Optinmonster; Marketing Land). Email Marketing Statistics.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

AWeber

FEBRUARY 13, 2024

Here’s how to create a simple lead generation funnel that grows your business over time: Develop a valuable piece of lead generation (“lead gen”) content , such as an eBook, webinar, or training course. This page allows users to download your content for free in exchange for subscribing to your email marketing list.

Non-Profit 102

Non-Profit User-Generated Entertainment Promotion 102

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. This could be a free ebook, a webinar, or a discount on your product or service. Email Marketing Tactics for Lead Generation Lead Magnets: Offer valuable resources like ebooks, templates, or checklists in exchange for email addresses.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Duct Tape Marketing

MAY 21, 2013

I also write a lot of content for needs beyond my blog – presentations, eBooks and webinars often show up in outline form on my blog. We educate marketers about what they need to know, when they need to know it. We listen, read tons of blogs/sites, and rely on the PR folks we have relationships with, as well. How I write.

PR 78

PR eBook Place Education 78

Exposure Ninja

JULY 21, 2022

If you want to gain backlinks and social media mentions, and increase organic traffic for your website, here are some different types of content to try: A whitepaper or eBook: Show off your expertise while providing useful, in-depth information that your target audience is actively searching for. What to Read Next.

Health 98

Health SEO Advertising Advertisers 98

Adobe Experience Cloud Blog

DECEMBER 18, 2008

I’ve been a B2B Marketer for about 10 years now and all 10 years have been with start-up technology companies in growth mode. As a start-up Marketer you very quickly have to learn how to be a jack of all trades – Lead Generation, PR, Events, etc. Email marketing is a staple for us.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketers Marketing User-Generated 52

Lusha

NOVEMBER 11, 2024

Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. Inbound marketing often costs less and builds long-term relationships with customers.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Exposure Ninja

SEPTEMBER 18, 2023

Then I found Exposure Ninja, which is where I’ve learnt everything else (PR, more SEO, strategy, analysing data, etc.). Hannah Whitehouse, Senior Content Marketer at Exposure Ninja [I learnt marketing] by recruiting brilliant marketers! How to Learn PR Skills There are several ways you can learn PR skills.

PR 52

PR Copywriting Marketers Marketing 52

Duct Tape Marketing

SEPTEMBER 14, 2022

Sam Garg (02:58): Yeah, no, I mean, I get asked that question a lot, you know, there's lots of companies in this space, you know how email marketing is right there. So Twitter, if you see there's so many people making tweets and stuff about us now, influencers some PR and stuff as well. So that's one thing.

Copywriting 96

Copywriting Marketing Marketers User-Generated 96

Duct Tape Marketing

MARCH 1, 2016

Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and subscribers. Email Marketing – This includes the use of targeted and automated email campaigns based on conversion actions. I wrote a post some time ago on something called Facebook Dark Posts.

Non-Profit 53

Non-Profit eBook Education User-Generated 53

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Hubspot Marketing

AUGUST 9, 2018

Email Marketer. Email as a marketing medium may seem more traditional, but its effect is far from dead. Email marketing utilizes a single channel to reach current and potential customers through creatively-written emails and digital promotions. Growth Marketer. Content Marketer.

PR 144

PR Non-Profit Marketers Marketing 144

Duct Tape Marketing

AUGUST 29, 2013

The bolded emphasis is mine to reflect the areas where content marketing often falls short, likely because of the content marketing purpose. Historically, content marketing has been focused on email marketing and on the company’s own website (today, this is still the #1 usage of content marketing at 83% of marketers).

Content Marketing 77

Content Marketing Thought Leadership Branding Whitepaper 77

Exposure Ninja

OCTOBER 16, 2023

You can connect with consumers in lots of different ways online, including your website , blogging , search engine optimisation (SEO) , social media , pay-per-click advertising , email , digital PR and more. It also covers content you create for other websites, such as guest posts and digital PR.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Backlinko

MAY 14, 2024

These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments. Email Marketing Email marketing is a powerful way to nurture leads, build customer loyalty, and drive sales.

PR 113

PR Customer loyalty User-Generated SEO 113