Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 90

Transform CRM Whitepaper eBook 90

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Social media platforms are then explored for additional information about the company, products, services and reviews. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. Get your copy ?. Get your copy ?.

Email Marketing 112

Email Marketing Market Trends eBook Law 112

Litmus

SEPTEMBER 17, 2020

Enter the agile email workflow: your new way to create quality emails fast. Check out our latest ebook, Going Agile: The New Email Workflow , to find out how you can make your email life easier one small step at a time with micro-efficiencies to quickly: Develop the right email content and design strategy.

Email Marketing 97

Email Marketing eBook Marketers Marketing 97

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

AWeber

MARCH 16, 2023

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.

Email Marketing 121

Email Marketing Customer eBook Education 121

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 133

Email Marketing Whitepaper Marketers Marketing 133

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 108

Email Marketing Thought Leadership Customer Journey eBook 108

Vertical Response

AUGUST 5, 2024

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 102

Email Marketing eBook Marketers Marketing 102

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

AWeber

MAY 9, 2023

8 great email marketing prompts Brainstorm ideas for your newsletter AI Prompt: Give me 3 ideas to write about in my newsletter about [add topic]. Create an "ad" for your course or book AI Prompt: Write a single paragraph promoting my [product or service]. My target audience is [add target audience]. Type “/” to open the menu.

Email Marketing 112

Email Marketing User-Generated eBook Marketers 112

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. It’s pretty obvious why most brands use at least some form of email automation. You can also use personalization to adjust the email’s content.

Email Marketing 111

Email Marketing User-Generated Marketers Marketing 111

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Vertical Response

APRIL 4, 2022

But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy. Why Mass Email Marketing Is Popular.

Email Marketing 103

Email Marketing Millennials eBook Marketers 103

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 104

Email Marketing Shoppers Shipping Marketers 104

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketers 98

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. In standard affiliate partnership deals, you only pay your partners when they refer a customer who buys your product.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. Make every email count for everyone Learn how to design, write, and code emails that are inclusive and accessible to all subscribers.

eBook 99

eBook Education Email Marketing Place 99

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Hubspot Marketing

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Email Marketing. Are you recommending the product/service?

Copywriting 145

Copywriting eBook Communications Marketers 145

Marketing Insider Group

DECEMBER 17, 2020

The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. But hiring an intern to write blog after blog about your products will likely generate little buzz.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 94

Product eBook Price User-Generated 94

Hubspot Marketing

DECEMBER 23, 2024

That includes digital marketing or marketing technology. Now, she notes, generative AI has transformed the core of marketing activities. Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers. What were the results?

Transform 111

Transform User-Generated Marketers Marketing 111

Backlinko

JULY 26, 2024

26% of respondents claim blogs deliver “strong marketing results”. Another 24% of respondents say long-form blog posts are the most effective when it comes to content production ( Semrush ) Blogging Content Statistics What are the elements of high-performing blog posts? What’s the performance of blogs compared to other channels?

B2C 88

B2C User-Generated eBook SEO 88

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 139

Whitepaper eBook User-Generated Marketers 139

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

AUGUST 4, 2021

It can help you nurture leads, raise brand awareness, and sell your products. If you look at the data, there are over 4 billion email users worldwide — that’s more than half of the world’s population! But the large user base is not the only reason marketers love email. What is email marketing?

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Customers.ai

JANUARY 7, 2025

Think free trials, limited-time access to premium features, or exclusive content like eBooks or templates. Offer insider tips, early access to products, or a VIP experience. SaaS: Unlock 7 Expert Email Templates That Double Conversions for signing up. Digital Products: Sign up and get exclusive access to our pre-launch sale.

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

MAY 13, 2022

But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. Quantitative and Demographic Information.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Ebook Templates. Download the ebook templates here. Not a designer?

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

Product 110

Product Price Copywriting Shipping 110

Backlinko

DECEMBER 6, 2024

The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A narrow bottom represents the people who purchase your product. Be informative and helpful.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Hubspot Marketing

OCTOBER 27, 2022

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Ideally, your product or service solves a problem you know your audience has. What problem will you be solving for your audience(s)?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. That same report also shows that marketers are managing, on average, 10 different channels to engage customers. Happy Holidays!

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

JULY 22, 2018

Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. Setting Up Email Marketing Automation Workflows. If you hadn't already guessed, email workflows need to be set up using marketing automation software. 1) Topic Workflows.

eBook 145

eBook Marketers Marketing Promotion 145