Adobe Experience Cloud Blog

MAY 6, 2016

To learn more about how you can build your own personalized, targeted reactivation campaigns, download our ebook, Awaken Sleepy Email Subscribers with Reactivation Campaigns.

eBook 91

eBook Thought Leadership Health Promotion 91

Adobe Experience Cloud Blog

DECEMBER 16, 2019

I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead , 33% of consumers say they used it more frequently in 2019 than last year. . And by the end of 2019, it’s estimated that marketers in the U.S. will have spent $350 million on email advertising. .

Email Marketing 106

Email Marketing Thought Leadership eBook Marketing 106

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

If you want to learn more about email deliverability , download our brand new ebook. Be sure to follow this proactive checklist to give your emails the best chance of hitting the inbox: 1. Then, follow through on your promises with timely, targeted, valuable email marketing. Email Marketing'

eBook 134

eBook Thought Leadership Email Marketing Management 134

Adobe Experience Cloud Blog

AUGUST 28, 2013

Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. And if you want to learn more about email testing, download our new cheat sheet What to Test in Your Emails.

eBook 134

eBook Thought Leadership Email Marketing Place 134

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Adobe Experience Cloud Blog

NOVEMBER 18, 2013

Author: Julie Neumark Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. The title caught my attention, if only because it was aligned with my personal views about marketing. With a net made of inspiration, which is exactly what I found in that ebook. Email Marketing'

eBook 134

eBook Thought Leadership Digital Marketing Email Marketing 134

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 89

eBook Thought Leadership Finance Price 89

Marketing Insider Group

DECEMBER 17, 2020

Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

MAY 2, 2017

Compared to others, email is an older channel, but it is still widely used, reliable and here to stay. What makes email marketing effective is its ability to reach inboxes with relevant and personalized content. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. And what should you have your content marketer working on? Partner ebook co-creation. We like to keep the thought leadership in-house.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Types : Explainer videos (not product-focused), teasers, commercials, previews for webinars or ebooks. If you want to generate and nurture leads with your videos, consider thought-leadership webinars and interviews – the type of video content you’ll want to put behind a form, and can use as the offer in your email marketing.

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Adobe Experience Cloud Blog

JUNE 21, 2013

This is much like a company providing webinars, roadshows, and downloadable eBooks. Marketers are here to assist in development and functionality by sharing thought leadership and best practices. Be a part of the Marketing Potential Movement by being content creators and providing tools for thought leadership!

Thought Leadership 134

Thought Leadership eBook Food Education 134

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. If the original content creator predicts that Gmail tabs will destroy email marketing, why not post a few ways marketers could use Gmail tabs to their advantage ? Content Marketing'

Whitepaper 134

Whitepaper eBook Thought Leadership Content Marketing 134

Adobe Experience Cloud Blog

MARCH 28, 2013

If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Options for Segmenting Dynamic Content.

eBook 134

eBook Thought Leadership Promotion User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 11, 2016

For example, a search for the term “email marketing” yields search results that are mostly marketing software companies trying to sell their platforms. In other words, when most people search for “email marketing,” they have a purchase intent. The term “marketing automation” yields very different results.

SEO 134

SEO Thought Leadership User-Generated eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones. There are endless ways to target your email marketing automation.

eBook 134

eBook Thought Leadership Email Marketing Product 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 26, 2014

It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. It serves as a system of record. A calendar isn’t just for planning out your future social posts — it’s also for recording your posts from the past.

PR 134

PR Thought Leadership eBook Entertainment 134

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into.

eBook 134

eBook Thought Leadership Influencer Marketing Marketing Mix 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 22, 2014

Ocean Spray has developed several marketing channels and efforts to reach their customers. I’m impressed with how Ocean Spray has turned this little fruit into not just a holiday item, but into a year round billion-dollar business by looking to the future of marketing and practicing great marketing techniques.

Customer 134

Customer Thought Leadership Manufacturing eBook 134

Adobe Experience Cloud Blog

JULY 15, 2013

Compliance concerns and fear of bombarding customers has kept firms away from using email for marketing. Perhaps related, the Financial Services industry has a poor record for email marketing, averaging click-through rates of 2-3%, mainly due to poor segmentation. Modern Marketing' Opportunity.

Digital Marketing 134

Digital Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

MAY 6, 2014

Do they read ebooks, or do they prefer videos or slide decks? Your content should be the fuel for all of your marketing programs. Whether the program is an email sent out to your database, a pay-per-click ad, or a social campaign, your content can be the associated offer that drives conversion. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. Email marketing is a staple for us. Just be sure to post frequently.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. For example, in our ebook nurture, we send our subscribers to the ebook download page that include a CTA. The same goes for our direct mail plays.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to establish thought leadership, keep your audience informed, or maintain a consistent posting schedule, Quuu can save time while keeping you up-to-date and relevant. month per social media profile Partnership marketing tools Partnership marketing is great for businesses of all sizes.

Digital Marketing 102

Digital Marketing Price User-Generated Affiliate Marketing 102

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 125

eBook Thought Leadership Marketing Marketers 125

Adobe Experience Cloud Blog

DECEMBER 20, 2016

At LinkedIn, my team built a Propensity Model for our email marketing. These meetings also serve as a good way to ensure we’re walking the walk (not just talking the talk) when it comes to testing a good mix of brand awareness, lead generation, and thought leadership content. Be Fearless.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

JUNE 16, 2014

You can dive a little deeper into these options with our ebook, Creating Your Email Marketing Subject Lines and From Names. 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Marketing'

Branding 134

Branding Thought Leadership CMO eBook 134

Adobe Experience Cloud Blog

FEBRUARY 24, 2014

Download our new ebook, The Definitive Guide to Lead Generation ! How to Extend Your Reach and Get More Leads with Paid Email Programs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Marketing'

Thought Leadership 133

Thought Leadership Price eBook Communications 133

Adobe Experience Cloud Blog

FEBRUARY 3, 2014

As a marketer, one of the best ways to nurture those leads is through relevant and engaging email marketing , delivered in a way that is both personal and powerful. Download our new ebook, The Customer Engagement Engine: Powering Your Self-Driving Car , to learn all about a smart new way of nurturing leads – even at scale.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 21, 2014

The Rundown: A slightly edgier take on your typical marketing blog, Social Mouths covers blogging, social media, web traffic, content marketing, conversion and email marketing. ebook on visual content marketing, and yes, it is awesome.). Social Mouths. Check it Out: Heidi Cohen. Likeable Media.

Real Estate 134

Real Estate Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 21, 2013

In North America, our Priority 1 segmentations are Topic of Interest (like Social Marketing, Email Marketing and Marketing Automation), Verticals (like Healthcare or Education), and Competitor (people who use one of our competitors’ marketing automation products or email service providers). Lead Nurturing'

Thought Leadership 134

Thought Leadership eBook Place Education 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Adobe Experience Cloud Blog

JANUARY 30, 2018

They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. Digital assets are content and multimedia you offer on your website, landing pages, and in emails. Landing Pages.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Every year, HubSpot publishes a survey on the state of marketing to provide helpful guidance based on thought leadership to marketers, sales professionals, and business owners.

Whitepaper 145

Whitepaper eBook Education Price 145