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[Ebook] 4 Key Ingredients to Include in Your Emails

Adobe Experience Cloud Blog

Author: Jeanette Bordy Creating a good email is like baking a cake. But like baking, email marketing is an art and a science and so finding the perfect email is maybe more rare than finding that piece of cake that is so decadent and delicious that you’re willing to throw your diet right out the window.

eBook 134
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[Ebook] Marketing Bloopers Reel! How to Avoid Common Email Blunders

Adobe Experience Cloud Blog

No matter how much experience you have in email marketing , it is bound to happen at least once in your career: You develop this amazing, compelling, simply breathtaking email that is going to convert oh-so-many people. Do you have an email blooper that you’ve recovered from? Ebook] Marketing Bloopers Reel!

eBook 134
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A Decade into Email Marketing: Where are We Now?

Adobe Experience Cloud Blog

Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'

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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does email marketing include?

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How to Keep Your Email Marketing Funnel Engaged 

Litmus

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

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[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels

Adobe Experience Cloud Blog

Given that the average person receives 120 emails during a workday, making your email marketing stand out is definitely a challenge. Generally, your goal for this channel is to increase open and click-through rates and reduce the unsubscribe rate.

eBook 92