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B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.
Is emailmarketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.
More than half of small business owners say that emailmarketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five emailmarketing ideas that can take your small business to the next level.
If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Emailmarketing is an excellent tool for small businesses to use.
Emailmarketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust emailmarketing lists. In-Email Social Sharing Options. Host A Giveaway.
by Maria Pergolino Often times we, as emailmarketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. whitepapers) and/or special offers. To learn best practices for connecting with new contacts, read Marketo’s ebook: Increasing Response to your EmailMarketing programs.
Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Download The 2021 B2B Marketing Mix Report here to learn more.
Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new emailmarketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.
Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for emailmarketing.
Turn your latest whitepaper into a series of blog posts on a relevant topic, with registration to receive the full whitepaper. If your organization blogs a lot, offer a monthly, subscription-based email digest with links to recent, relevant posts. Created a useful ebook? Updated your blog?
The best emailmarketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Emailmarketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.
Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. This could include blog posts, whitepapers, webinars, or infographics. How to achieve: Promote your content on social media and through email newsletters.
But does that mean that, as a brand owner, you should let go of your emailmarketing campaign? Well, it’s a fact that businesses that persist with their emailmarketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.
Think about ways you could repurpose your curated content into a webinar, ebook, whitepaper, or other materials. If the original content creator predicts that Gmail tabs will destroy emailmarketing, why not post a few ways marketers could use Gmail tabs to their advantage ? Why or why not?
Downloading an ebook or whitepaper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.
Often, this includes resources such as articles, eBooks, and whitepapers. This may include a combination of social media platforms, emailmarketing, search engine optimization, and traditional advertising. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.
One long-form content piece such as a whitepaper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Emailmarketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.
They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.
Despite the abundance of articles and blog posts proclaiming the death of emailmarketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in emailmarketing. Email isn’t going anywhere.
About 87% of B2B content marketers use email to engage their audience. A well-executed emailmarketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.
As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes whitepapers, case studies, ebooks, infographics, etc.
You need content to fuel your social marketing , emailmarketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Whitepapers. Partner ebook co-creation. Content feeds the beast!
A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages.
There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.
EmailMarketing Personalization: personalize subject lines, greetings, and content recommendations. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. This allows you to capture leads and nurture them with targeted marketing messages.
A DBS report showed that, for each pound spent on an email strategy, there is an estimated ROI of 38 pounds — pretty awesome, right? However, if your company still isn’t ready to start investing in emailmarketing , interactive content is also welcome when it’s delivered embedded in your blog posts.
Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for emailmarketing.
Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, whitepapers, etc. EmailMarketingEmailmarketing is great for nurturing leads, receiving orders, asking for feedback, and connecting with your target audience.
Proof EmailMarketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of emailmarketing is real.
They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. Digital assets are content and multimedia you offer on your website, landing pages, and in emails. Landing Pages.
Emailmarketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But emailmarketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.
This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, whitepapers, videos, etc. How does emailmarketing hold up today?
This could include: Templates Webinars Videos eBooksWhitepapers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, whitepaper, or an eBook to collect on your customers’ relationship currency.
Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. Dig deeper: What is social media marketing? What does emailmarketing include?
A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions.
It also includes any blogs and articles, whitepapers, or case studies you publish. Emailmarketing. Emailmarketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in emailmarketing, brands earned $36 back.
You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Review Collection.
They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a whitepaper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)
For example, we can spin up landing pages with forms that provide access to an ebook, guide, or whitepaper. An example of a landing page offering an ebook download in exchange for contact information. One prompted the visitor to download an ebook, and the other encouraged a direct signup to the platform’s free trial.
With delivering a seamless customer experience topping marketers’ priority lists, now, more than ever, brands are slowly, but surely, getting into the practice of combining social media with their other marketing channels to craft meaningful cross-channel opportunities. . Read on to find out! Wrapping It Up.
Leverage high-performing content types Some content types are especially effective when it comes to streamlined B2B content marketing , so make sure you include well-crafted examples in your ongoing strategy. It’s also a solid place to position your brand as an industry authority and generate countless high-quality leads.
B2B digital marketing refers to the promotion of products or services between businesses using digital channels. Content Marketing. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. This includes blog posts , eBooks, whitepapers, webinars, and more.
Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. You can also gather internal intent data through a content relationship management (CRM) system or another marketing platform. Whitepapers. External Buyer Intent Data. Social media. Infographics.
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