Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 135

Email Marketing Whitepaper Marketing Marketers 135

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Email Engagement: Open rates, click-through rates.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Adobe Experience Cloud Blog

MAY 31, 2011

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. whitepapers) and/or special offers. To learn best practices for connecting with new contacts, read Marketo’s ebook: Increasing Response to your Email Marketing programs.

Email Marketing 111

Email Marketing Law Whitepaper eBook 111

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.

Email Marketing 94

Email Marketing Whitepaper Customer Journey eBook 94

Marketing Insider Group

DECEMBER 17, 2020

Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Marketing Insider Group

AUGUST 26, 2024

Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Hubspot Marketing

MAY 29, 2023

Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 138

Whitepaper eBook User-Generated Marketing 138

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. If your organization blogs a lot, offer a monthly, subscription-based email digest with links to recent, relevant posts. Created a useful ebook? Updated your blog?

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Customers.ai

DECEMBER 18, 2024

Drop them into a content-based email sequence sharing related articles or guides. Example 2 : Visitors who download gated content like whitepapers or eBooks. Educate and Build Trust : Use automated email campaigns that share case studies, product tutorials, or customer testimonials. Viewed your pricing page?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. If the original content creator predicts that Gmail tabs will destroy email marketing, why not post a few ways marketers could use Gmail tabs to their advantage ? Why or why not?

Whitepaper 134

Whitepaper eBook Thought Leadership Content Marketing 134

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper 130

Whitepaper Transform PR eBook 130

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.

Whitepaper 145

Whitepaper eBook Education Price 145

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

Whitepaper 106

Whitepaper eBook Shipping Email Marketing 106

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Scoop.it!

OCTOBER 20, 2022

As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Unbounce

JULY 6, 2020

A lead capture page is a type of landing page that offers your audience something in return for their email address or other information. This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages.

eBook 145

eBook Whitepaper CRM Place 145

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 98

Real Estate Email Marketing Education Marketing 98

Hubspot Marketing

SEPTEMBER 27, 2023

Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 103

Whitepaper eBook User-Generated Marketing 103

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. Whitepapers. Partner ebook co-creation. Content feeds the beast!

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. Think of it as building a relationship, one email at a time.

CRM 52

CRM Whitepaper eBook User-Generated 52

Rock Content

AUGUST 3, 2020

A DBS report showed that, for each pound spent on an email strategy, there is an estimated ROI of 38 pounds — pretty awesome, right? However, if your company still isn’t ready to start investing in email marketing , interactive content is also welcome when it’s delivered embedded in your blog posts.

Whitepaper 107

Whitepaper eBook User-Generated Digital Marketing 107

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Email Marketing Email marketing is great for nurturing leads, receiving orders, asking for feedback, and connecting with your target audience.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Adobe Experience Cloud Blog

JANUARY 30, 2018

They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. Digital assets are content and multimedia you offer on your website, landing pages, and in emails. Landing Pages.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Marketing Insider Group

MAY 8, 2023

Image Source: Invesp Inbound Marketing Remember, the goal of inbound marketing is to attract potential customers with valuable information that addresses their specific needs and interests, ultimately nurturing your brand’s relationship with them. That’s a lot of dough if you have an email marketing strategy developed by experts!

Inbound Marketing 117

Inbound Marketing Outbound Marketing Whitepaper eBook 117

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real.

Email Marketing 69

Email Marketing Customer Whitepaper Marketing Automation Platform 69

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Litmus

MARCH 8, 2021

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given.

Law 138

Law eBook Whitepaper Email Marketing 138

Rock Content

MARCH 14, 2024

Email Marketing Personalization: personalize subject lines, greetings, and content recommendations. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. This allows you to capture leads and nurture them with targeted marketing messages.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc. How does email marketing hold up today?

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency.

Whitepaper 98

Whitepaper Customer eBook Energy 98