Adobe Experience Cloud Blog

APRIL 22, 2013

Webinars and videos can be a highly effective tool when used as part of a larger marketing strategy, but many marketers don’t think to include them in their lead nurturing tracks. Instead, many lead nurture tracks include only ebooks or datasheets. Event Marketing Lead Nurturing Modern B2B Marketing'

Thought Leadership 134

Thought Leadership Event Marketing Education eBook 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 109

Content Marketing Whitepaper eBook Marketers 109

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem.

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Whitepaper Key Performance Indicator eBook Direct Mail 130

Adobe Experience Cloud Blog

MARCH 31, 2014

Basically, if any part of your message would be easier to digest in an ebook or an email, leave it out of your presentation. Check out our own Glen Lipka’s session, “How to Give a Great Presentation” next Wednesday at Marketo’s Marketing Nation Summit. Event Marketing'

Thought Leadership 134

Thought Leadership eBook Event Marketing Communications 134

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. Download the free ebook here.

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eBook Management Communications Event Marketing 110

Hubspot Marketing

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Event Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Duct Tape Marketing

MAY 21, 2015

Luckily, a universe of tools exist that enable quick content creation for even the non-designers among us – whether it’s as simple as a quick meme or as elaborate as an ebook. Simply download, install and use a desired font in graphics, presentations, ebooks and more – just make sure to check for any attribution requirements.

eBook 78

eBook Thought Leadership User-Generated Digital Marketing 78

Rock Content

MAY 8, 2018

Star athletes, teams, celebrities, shows, and big events may be essential to your business, but without fans, the pursuit is dead before it has even begun. This is why the whole concept of fan engagement has become such a central part of sports, media, and event marketing in the last 15 or so years.

eBook 58

eBook Entertainment Event Marketing Thought Leadership 58

Hubspot Marketing

AUGUST 9, 2018

In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Content marketing is paving its own way in the marketing world. Content Marketer. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

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PR Non-Profit Marketers Marketing 145

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You can do this with discounts, prize draws, ebooks, and webinars. Use email marketing principles to “drip” more content and add more value over time. Create In-Person Events. Event marketing is another initiative that can seem expensive. Anything that delivers something of value up front.

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Direct Mail Real Estate Entertainment User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Also, you may need to create content for follow-up fodder, such as ebooks, webinars, direct mail pieces, and demonstrations which will create additional touchpoints for your prospects but more work for you on the front end. One person might respond best to a LinkedIn message. Another may prefer a phone call. Make It Easy.

Direct Mail 134

Direct Mail Telemarketing Thought Leadership Marketers 134

Hubspot Marketing

JANUARY 7, 2024

Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

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Copywriting CMO PR Social Media Marketing 128

Marketing Insider Group

NOVEMBER 9, 2020

Examples include an infographic, slideshow, podcast, video, eBook, and other content that event organizers may want to push to the audience. One of the benefits of recording content in advance is the opportunity for post-production enhancements which makes them more enriching and engaging. Downloadable Content.

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Thought Leadership eBook Entertainment Product 130

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

SocialPilot

JANUARY 26, 2024

” “Create an outline for an informative eBook that addresses common pain points in [Industry], to be used as a lead magnet on our website.” ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

Transform 105

Transform User-Generated Marketers Marketing 105

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. Consideration Stage: The buyer defines their problem and researches options to solve it.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

MARCH 9, 2023

Events Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. Product Updates Similar to a new product launch, product updates and expansions are also ripe for promotion. Explain what the change is, why it was made, and how it benefits the user.

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PR Transform User-Generated Promotion 145

Exposure Ninja

OCTOBER 16, 2023

Get Weekly Marketing Tips Join 20,000+ marketers Marketing tips direct to your inbox First Name * Email Address * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This includes conferences, conventions, experience marketing and more.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. D2C businesses are mainly online but may open physical stores.

PR 52

PR Marketers Marketing User-Generated 52

Neil Patel

JULY 28, 2021

Inbound marketing , on the other hand, is when your customer initiates a conversation with you. For example, they visit your website, read an ebook, or download a white paper. Outbound Marketing Strategy Number #5: Trade Shows/Events.

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Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142