Hubspot Marketing

OCTOBER 17, 2019

Owned media is any of the media you create -- blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media. In April, you want to publish an ebook that explains editing terms to your buyer personas, and in September, you plan to launch an integration with other software.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Hubspot Marketing

JANUARY 7, 2024

Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketers 134

Hubspot Marketing

MARCH 9, 2023

Events Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. If you're publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., We've seen it all. Can you include new data?

PR 145

PR Transform User-Generated Promotion 145

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. It includes newsletters, discount offers, company updates and more.

PR 52

PR Marketers Marketing User-Generated 52

Hubspot Marketing

AUGUST 9, 2018

Growth marketing takes into account the fact that retention is a major factor of growth and therefore prioritizes both customer success and customer acquisition. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Content Marketer.

PR 144

PR Non-Profit Marketers Marketing 144