eBook Event Marketing Thought Leadership 
Adobe Experience Cloud Blog
JUNE 25, 2020
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records.
Adobe Experience Cloud Blog
FEBRUARY 16, 2018
In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.
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Marketing Insider Group
NOVEMBER 9, 2020
However, at the planning stage, you will have to choose different content types and formats through which you will communicate the key message of your event. Below are some examples: Thought Leadership. Downloadable Content. Some content can be offered as downloads for attendees.
Adobe Experience Cloud Blog
JANUARY 11, 2013
How do you get your thought leadership pieces to your audience? Promotional channels include email campaigns, events and social media. To do this, carve out a few short sections from your ebook that could make good blog posts, or pick out some of the key takeaways.
Adobe Experience Cloud Blog
APRIL 22, 2013
The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Instead, many lead nurture tracks include only ebooks or datasheets.
Rock Content
MAY 8, 2018
Star athletes, teams, celebrities, shows, and big events may be essential to your business, but without fans, the pursuit is dead before it has even begun. This is why the whole concept of fan engagement has become such a central part of sports, media, and event marketing in the last 15 or so years.
Adobe Experience Cloud Blog
SEPTEMBER 2, 2015
Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.
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