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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. Once you've identified topics your target audience is interested in, create high-quality content such as blog posts, videos, infographics, or ebooks based on the responses.

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12 Best Practices for Using Content in Your Growth Strategy

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Social Insider.

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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Social Insider 5.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example: If you target Gen Z or millennials, meet them where they spend their time. These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments.

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