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Current-day consumers, especially Millennials and GenZ, want to buy from companies that display values and a purpose that resonates with them. Once you've identified topics your target audience is interested in, create high-quality content such as blog posts, videos, infographics, or ebooks based on the responses.
Use keyperformanceindicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even Snapchat seems more promising with Millennials and GenZ spending an average of 50 minutes per day on the platform. Social Insider.
Use keyperformanceindicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even Snapchat seems more promising with Millennials and GenZ spending an average of 50 minutes per day on the platform. Social Insider 5.
For example: If you target GenZ or millennials, meet them where they spend their time. These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments.
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