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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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8 Content Lifecycle Management Stages (And Best Practices)

Welcome Software

Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S. Changing content to suit another stage of the buyer’s journey: Turning a series of blog posts into an ebook. by the end of 2021 and Snapchat by 2023.