eBook Gen Z Millennials 
Hubspot Marketing
MAY 8, 2023
Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. Once you've identified topics your target audience is interested in, create high-quality content such as blog posts, videos, infographics, or ebooks based on the responses.
Neil Patel
DECEMBER 28, 2021
Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Even more impactful, Gen Z makes up over 40 percent of U.S. Consider this: a third of the world’s population is Gen Z. percent of the world’s population.
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Girl Power Marketing
FEBRUARY 1, 2023
Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When you can save some of that time and money by featuring user-generated content, you can pack a bigger punch with the content your brand creates.
Hubspot Marketing
DECEMBER 26, 2023
Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.
Marketing Insider Group
MARCH 8, 2021
Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. If you can’t reply to comments and messages swiftly, you don’t have time for it. Social Insider.
Hubspot Marketing
NOVEMBER 29, 2023
Social media channels are extremely popular among millennials and Generation Z, the members of your target audience. The statistics further reinforce a positive impression. Image Source 3. Choose social media channels to connect with the audience. Testimonials. Press releases. Checklists. Want an example?
SocialPilot
APRIL 23, 2025
48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.
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