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7 Ways to Create Content that Generates Leads

Marketing Insider Group

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. You can pull together the content from several blog posts into a single ebook. You can also pull key insights from your long-form content pieces and repost them on your social media channels. Source: [link].

Gen Z 145
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Social media marketing: Strategy template and tips for 2025

Hootsuite

44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. Ideally, you will generate content types that are both suited to the network and the purpose you’ve set out for that network. It’s time to learn.

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Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy

Girl Power Marketing

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When you can save some of that time and money by featuring user-generated content, you can pack a bigger punch with the content your brand creates.

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The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

They often sport Gen Z names like Zoey and Addison. Let’s call this one “Zoey Gen-Zer.”. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Don’t stop there.

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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR 40
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Repurposing content: How to extend the life of your content assets

Search Engine Land

For instance, a detailed white paper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the white paper’s reach. Break it down or build it up Turn comprehensive resources into smaller, easily digestible pieces.

Gen Z 71
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7 Content Marketing Best Practices to Keep Your Readers Engaged

AWeber

Similarly, you can create an ebook that addresses a pain point and position your products or services as the solution. Then answer those questions with content like blog posts, ebooks, whitepapers, and videos. Likewise, while Snapchat has a younger audience, it could be a key channel if you’re marketing to Gen Z.