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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot Marketing

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. ( What Can You Do?

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. Social Media Marketing.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Inbound Marketing.

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How to Make Your B2B Content Marketing More Successful

Adobe Experience Cloud Blog

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. And to catch the attention of the most people possible, you need to take advantage of many content mediums.

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What is the Value of Written Content in Marketing?

Marketing Insider Group

It’s also good for link building, which can generate referral traffic, as well as social media marketing. Feeds Other Campaigns Content is useful for feeding and supporting a host of other digital marketing strategies, particularly inbound strategies. You can update your content as you learn more information.

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Leads vs. Prospects: What’s the Difference Between a Lead and Prospect?

Lusha

How to Get More Leads There are two main ways to get more leads: inbound marketing and outbound marketing. Inbound Marketing Inbound marketing attracts customers by creating helpful content they want to see. This could be blog posts, ebooks, case studies, webinars, or videos.