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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Unlike other social media platforms, LinkedIn’s focus is on professional networking, making it a hub for: Industry insights Career advice B2B content With features like LinkedIn Articles, Newsletters, and native video, the platform is encouraging more users to become content creators. Ebooks and whitepapers.

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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides. Infographics: Present complex data in a visually appealing way.

Insiders

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15 High-Converting Lead Capture Tactics to Turn Maybe to Yes

Customers.ai

Here are examples of lead magnets that convert: Exclusive Content : eBooks, case studies, or in-depth guides. If youre a B2B brand, whitepapers that offer advanced industry insights can work well. What about a software company that helps improve Meta retargeting? Something like this might work.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

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How to Increase Brand Awareness through Digital Marketing

Sachs Marketing Group

Sharing Valuable Information: Send eBooks, whitepapers, or industry insights that can help establish your brand as an authority in your field. Regular Updates: Keep your audience informed about the latest products, services, and company news.

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The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights.

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What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

Hubspot Marketing

Offer unique industry insights in an ebook or report. Perhaps you have a solution to help your audience perform a task quicker or solve common industry pain points. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Be trustworthy.

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