Adobe Experience Cloud Blog

JULY 30, 2012

This is something we cover in more detail in our eBook - The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. Once you have decided on structure, you will need to build a local keyword map for your sites and enlist the help of local SEO agency to help build local links.

Inbound Marketing 126

Inbound Marketing eBook User-Generated Marketing 126

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. By and large, digital marketing is a more cost-effective solution and provides unique opportunities to ensure you get the most bang for your buck.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? Optimize your profiles (and content) for search Never heard of social SEO ? Do searches of the competition’s company name, account handles, and other relevant keywords on social media. It’s time to learn.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

AWeber

NOVEMBER 22, 2023

Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter. Can a solo coach on a budget afford influencer marketing? Work with micro-influencers!

eBook 115

eBook Marketing Plan Influencer Marketing Marketing 115

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 109

Content Marketing Whitepaper eBook Marketing 109

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Exposure Ninja

JUNE 23, 2022

There’s plenty of data in support of adding digital marketing to your existing strategy. According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Calvyn Lee Blog

DECEMBER 3, 2023

From an SEO perspective, it also gave us loads of domain authority websites to reference and link back to, boosting rankings. Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. But they stopped focusing on B2B SEO, and competitors caught up displacing them.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Marketing Insider Group

MAY 26, 2021

Quality content – written by experienced writers in your niche and optimized for SEO – can form a foundation for other business growth strategies, like advertising, influencer marketing, customer service, and sales. Here are several other popular content formats for modern businesses: Ebooks and guides. Email marketing.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. It ranks third in ROI, remaining tried and true.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Search Engine Marketing for E-commerce Strategies.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Buffer Marketing

DECEMBER 5, 2023

For instance, our recent post on AI for SEO serves as a stellar example of digital asset spin-offs; it's been repurposed into an engaging OG image, capitalizing on X’s (formerly Twitter) new link preview format to make a stronger visual impact.   The company Influencer Marketing Hub does this regularly.

eBook 131

eBook Influencer Marketing Whitepaper Promotion 131

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Rock Content

MARCH 19, 2024

Search engine optimization (SEO) generates more qualified leads than any other marketing initiative, according to 57 percent of B2B marketers. Use what you know about your target audience to take your SEO campaign to the next level. Today’s B2B leads don’t want to waste their time on content that isn’t relevant to them.

Whitepaper 98

Whitepaper Marketing Marketers eBook 98

Marketing Insider Group

MAY 22, 2012

Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (new updated paperback edition) - by Ann Handley (@ MarketingProfs ) and C.C. So grab your flip flops, a towel, your e-reader and head to the beach. And welcome to the Summer of 2012!

PR 111

PR Marketing Marketers eBook 111

AWeber

JUNE 26, 2024

6 - Utilize an effective search engine optimization strategy One of the best things about search engine optimization (SEO) strategies is that even small businesses with limited budgets can still get the #1 spot in search results. Optimize your content for SEO Write content focused on your chosen keywords.

Real Estate 98

Real Estate Marketing Marketers Promotion 98

Hootsuite

MAY 9, 2023

dollar invested in email marketing, brands earned $36 back. Think ebooks, white papers, webinars, and any how-to content you’ve created. Influencer marketing. Influencer marketing can take place on pretty much any content distribution channel. A 2020 Statista survey found that for every U.S.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Hootsuite

MARCH 31, 2020

Ebook is short for “electronic book.” This is a digital file, such as a PDF or EPUB, for reading on a computer, mobile device, or dedicated ebook reader. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. See Influencer marketing. Influencer marketing.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Duct Tape Marketing

SEPTEMBER 10, 2015

Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads. Influencer marketing. Using key influencers to promote your brand to a wider market, should be an important part of your overall marketing strategy.

User-Generated 77

User-Generated Influencer Marketing Energy eBook 77

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Duct Tape Marketing

SEPTEMBER 10, 2015

Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads. Influencer marketing. Using key influencers to promote your brand to a wider market, should be an important part of your overall marketing strategy.

User-Generated 75

User-Generated Influencer Marketing Energy eBook 75

Girl Power Marketing

AUGUST 25, 2022

All these forms can improve your search engine ranking through search engine optimization (SEO). Quality content goes beyond SEO and search engine rankings, although those are important. While some may think ads are the way to go with online marketing, 7 out of 10 consumers like learning about brands through article-type content.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Duct Tape Marketing

SEPTEMBER 10, 2015

Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads. Influencer marketing. Using key influencers to promote your brand to a wider market, should be an important part of your overall marketing strategy.

User-Generated 64

User-Generated Influencer Marketing Energy eBook 64

Neil Patel

JULY 31, 2021

Optimize your content for SEO so it ranks high in the search engine results. Other ways you might build interest in your brand include, for example, trying influencer marketing, hosting interviews, creating informational guides, and designing printable checklists. Consider using PPC ads to increase traffic in the first instance.

User-Generated 145

User-Generated Analytics Millennials Price 145

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Image Source.

Content Marketing 94

Content Marketing Marketing Marketers Thought Leadership 94

Neil Patel

APRIL 20, 2021

They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence Drives the Value of Your Product. Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective.

Millennials 137

Millennials Education User-Generated Advertisers 137

Neil Patel

MARCH 28, 2023

Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. For example, this HubSpot eBook is about maximizing ad spend on Facebook and Instagram. Conversion rates help you understand your audience , enhance your strategy, lower your cost of acquisition, and boost your SEO. What motivates them?

User-Generated 145

User-Generated Advertisers Advertising eBook 145

Search Engine Land

APRIL 24, 2023

It’s also good for SEO, especially if you include keywords in your section headings. For that reason, consider adding links to related blog posts, ebooks, or even full-length books to allow the reader to learn more. Add helpful visuals It’s true what they say: A picture is worth 1,000 words.

Influencer Marketing 88

Influencer Marketing Education eBook SEO 88

Marketing Insider Group

OCTOBER 19, 2015

I base this on seeing the type and knowledge level of the people attending our content marketing workshops in the U.S. Joe Pulizzi decides that Content Marketing World isn’t quite big enough to contain the content marketing industry, so he changes the name of his flagship event to Content Marketing Cosmos.

Content Marketing 168

Content Marketing Telemarketing Marketing Marketers 168

DIY Marketers

JANUARY 17, 2022

Use SEO (Search Engine Optimization) to get found. Sure, some people are going to be searching for your business name, but here’s something you might not have realized — if you want more customers or if you want your existing customers to purchase more from you, search engine marketing can actually help you increase web traffic.

Promotion 98

Promotion Marketing Marketers Advertisers 98

SocialPilot

APRIL 23, 2025

Earned links and SEO boost: When PR campaigns gain momentum on social media, they often attract blog mentions, media coverage, and external site links. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR 40

PR Branding Whitepaper Thought Leadership 40

Exposure Ninja

JULY 5, 2023

Long-term gains: Unlike paid ads that vanish once the campaign ends, content marketing keeps working its magic long after you hit “publish.” ” It’s the gift that keeps on giving, with lasting SEO benefits and the potential for evergreen content that remains relevant over time. And let’s be real.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Duct Tape Marketing

AUGUST 25, 2015

Finally, you need to understand how to use content as the voice of your marketing strategy. For many businesses content in the form of blog posts, educational webinars and how to eBooks is the primary way that prospects and customers move through a business on the way to becoming raving fans.

Marketing 78

Marketing Marketers Education eBook 78

Search Engine Land

MAY 13, 2024

So, how do you reach your target audience and achieve content marketing success? Almost 81% of marketers who use influencer marketing say it’s an effective strategy, per a HubSpot study. Share that content across all your channels – social media, email newsletters, your website, you name it. The bottom line?

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Lusha

JULY 11, 2024

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Girl Power Marketing

AUGUST 25, 2022

All these forms can improve your search engine ranking through search engine optimization (SEO). Benefits of Quality Content Quality content goes beyond SEO and search engine rankings, although those are important. For example, written word content can be blog posts, white papers, email newsletters, and even books.

Whitepaper 52

Whitepaper Content Marketing Customer eBook 52