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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3.

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Social Media SEO: Actionable Guide to Boost Visibility

SocialPilot

Share Authoritative Content :Sharing authoritative content such as data-driven updates, thought leadership pieces or in-depth guides establishes your credibility and increases shares and engagement, which are crucial ranking signals. 69% of consumers trust the influencer recommendations over the brand.

SEO 116
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4 Things We Learned from the Ice Bucket Challenge

Adobe Experience Cloud Blog

To apply this principal to your marketing, give your audience more than one way to consume and share your content. Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. Lastly, it’s important to make your marketing campaigns fun! Make it Fun.

eBook 134
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What’s Ahead for Social Media: Live Video, Influencers, and Content

Adobe Experience Cloud Blog

Not only that but those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention. Follow these tips to define influencers in your space and start building relationships with them: Invest in an influencer marketing program. Obtain the right tools. Think outside the box.

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How to Tap into the Power of Influencers

Adobe Experience Cloud Blog

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” Why Should Marketers Invest in Influencer Marketing? Why Should Marketers Invest in Influencer Marketing?

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Overcoming B2B Marketing Challenges with Content Marketing

Calvyn Lee Blog

And content marketing provides exceptional leverage. Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly.