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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. Dig deeper: How publishers can regain traffic and revenue with affiliate marketing 7.

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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145
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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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4 Things We Learned from the Ice Bucket Challenge

Adobe Experience Cloud Blog

To apply this principal to your marketing, give your audience more than one way to consume and share your content. Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. Lastly, it’s important to make your marketing campaigns fun!

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Is Content Marketing Your Key to Capturing New Customers?

Girl Power Marketing

There are several different types of content , from written word and infographics to audio and video that can support your marketing strategy. For example, written word content can be blog posts, white papers, email newsletters, and even books.

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7 Ways to Create Content that Generates Leads

Marketing Insider Group

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. You can pull together the content from several blog posts into a single ebook. Utilizing influencer marketing can be an effective way to amplify the power of this kind of content.

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The Four Biggest Content Marketing Pain Points

Marketing Insider Group

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.