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And the options are endless—videos, reports, webinars, SlideShares, ebooks, blogs, podcasts, infographics, and more. A story, feeling, informativetechnology? By developing buyer personas and mapping their journeys, you can create content that speaks to specific roles. Not to mention, these don’t have to be created from scratch.
Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. And you can choose to deliver this content via blog posts, videos, images, infographics, webinars, whitepapers, ebooks, and the like.
After reviewing all of our 2019 data, here are the 10 industries and sub-industries that consume content most actively: InformationTechnology. Retail InformationTechnology – Software. Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year. Manufacturing. Financial Services.
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