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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

And the options are endless—videos, reports, webinars, SlideShares, ebooks, blogs, podcasts, infographics, and more. A story, feeling, informative technology? By developing buyer personas and mapping their journeys, you can create content that speaks to specific roles. Not to mention, these don’t have to be created from scratch.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. And you can choose to deliver this content via blog posts, videos, images, infographics, webinars, whitepapers, ebooks, and the like.

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

After reviewing all of our 2019 data, here are the 10 industries and sub-industries that consume content most actively: Information Technology. Retail Information Technology – Software. Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year. Manufacturing. Financial Services.