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Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketingtechnologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketingstrategy.
By analyzing more than 4 million downloads, the 2020 Content Report reveals significant observations of the B2B buyer market, leading marketers to make more informed content marketingstrategies with tangible downstream Marketing ROI. Retail InformationTechnology – Software. Manufacturing.
Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Remember that your buyer persona will shape your content marketingstrategy and that this is where it all begins. Work Closely with Your Sales Team.
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