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How blogging builds trust and brand loyalty in the age of AI

Search Engine Land

You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. Measure and optimize: Continuously track your content’s performance using key performance indicators (KPIs) like traffic, engagement rates and conversion rates.

Branding 114
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[Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success

Adobe Experience Cloud Blog

To elevate your status and value in the organization, you need to measure Key Performance Indicators (KPIs). Download our new ebook Speaking the Language of Business Metrics: the 3 Types of KPIs for Success , and learn how to create reports for each of the indicated KPIs, so you can earn your seat at the revenue table.

eBook 134
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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

Once you've identified topics your target audience is interested in, create high-quality content such as blog posts, videos, infographics, or ebooks based on the responses. Without tracking the performance of their campaigns, it is impossible to know if they are effectively targeted towards their audience.

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Get aligned fast: 10 steps to an integrated marketing strategy

Welcome Software

If you'd prefer an eBook, download your integrated marketing guide here. Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget.

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Demand Generation Marketing: A Five-Minute Guide

Adobe Experience Cloud Blog

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

In general, the most successful ones have these attributes: Specific definition of goals and the KPIs (key performance indicators) you’ll rely on to measure effectiveness. Types of content (blogs, eBooks, webinars, video, etc.) Detailed and heavily researched buyer personas.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Let’s delve into these components: Goals & KPIs Begin by clearly defining your goals.