Adobe Experience Cloud Blog

JANUARY 19, 2015

To elevate your status and value in the organization, you need to measure Key Performance Indicators (KPIs). Download our new ebook Speaking the Language of Business Metrics: the 3 Types of KPIs for Success , and learn how to create reports for each of the indicated KPIs, so you can earn your seat at the revenue table.

eBook 134

eBook Key Performance Indicator Thought Leadership Marketers 134

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

JANUARY 17, 2017

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

MARCH 8, 2021

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. Guest Post Thought Leadership Content in the Right Places for Growth.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

APRIL 14, 2016

Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. Share your thoughts in the comments below. Don’t let these marketing automation fails happen to you.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. This is where you can engage with thought leadership posts and in-depth guides. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Publish Frequently.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Are you proud of that or uncomfortable?

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134