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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. It defines your objectives and what success should look like by determining KPIs (key performance indicators). You’re learning what and how users view your content, but is it relevant and interesting?

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Get aligned fast: 10 steps to an integrated marketing strategy

Welcome Software

If you'd prefer an eBook, download your integrated marketing guide here. Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Often, this includes resources such as articles, eBooks, and whitepapers. Are you aiming for increased brand awareness, lead generation, or sales growth? Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives.

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Why Content Distribution is Hard (and Tips for Making It Easier)

Marketing Insider Group

Owned channels can help you build brand awareness, boost traffic, build a following, and generate new leads. Set your SMART (specific, measurable, attainable, relevant, and timely) goals and KPIs (key performance indicators). For example, you could share a podcast on Spotify and Apple Podcasts. Interviews. Infographics.

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Why You Should Audit Your YouTube Channel

Neil Patel

By performing a YouTube audit. With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. What exactly are KPIs, though?

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How to Create an Amazing Company Blog

Marketing Insider Group

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Downloading an ebook or white paper. Lead generation and nurturing. Sixty-eight percent of adults are Facebook users. Subscribing to your newsletter. Reading another blog article.

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How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

It can help new brands build awareness, establish an identity and niche, attract ideal customers, and generate leads and sales. It can help startups build brand awareness and trust, drive organic traffic, generate new leads, build customer loyalty, drive direct sales, and much more. Source: Semrush. Pain points. Challenges. Motivators.