Marketing Insider Group

JANUARY 12, 2021

You may guide customers to your local offices in their city or provide different solutions based on that state’s laws or regulations. If a new lead downloads an awareness stage eBook, they are still in the early stages, figuring out what they need. Instead, offer them more great content that’s on the same topic as the eBook.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. There are more types of PPC ads, but these are the ones you’ll use most in your law firm’s PPC campaigns. It allows you to connect directly with potential clients.

Law 52

Law eBook User-Generated Digital Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 28, 2012

Safety and security can include protection, order, law, employment, health. To learn more about how you can motivate social sharing with your customers and prospects, download our new ebook 5 Ways to Encourage Your Customers to Share Your Content. This is also the level that income falls under.

Law 133

Law eBook Food Health 133

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

MAY 31, 2011

However, the law doesn’t require recipients to opt-in. You may be in keeping with the law but you’re not getting high marks for credibility. To learn best practices for connecting with new contacts, read Marketo’s ebook: Increasing Response to your Email Marketing programs.

Email Marketing 111

Email Marketing Law Whitepaper eBook 111

Marketing Insider Group

FEBRUARY 18, 2021

WCAG is not a set of laws, but many governments use them to define compliance, including the U.S. To fulfill these obligations to disabled users and comply with laws, there are several areas of your website that require changes. Many websites have PDF downloads for brochures, eBooks, or other content. PDF Document Tools.

Law 140

Law User-Generated eBook SEO 140

Scoop.it!

MARCH 23, 2023

To avoid that, you must be cognizant of fair use laws as a part of your curation process. According to the US copyright law , curated content is considered fairly used if you do it for criticizing, commenting, news reporting, educating, or researching reasons. They also publish eBooks and white papers that are industry-specific.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Psst: Need help getting started? Oh, and if you need examples of smart social media goals , we’ve got you covered there too.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Duct Tape Marketing

SEPTEMBER 18, 2024

They want to go download guides and ebooks, and they want to watch videos and virtual tours. Because a lot of times sales, my mother and father and mother -in -law father -in -law were in assisted living facilities and sales pretty much looked like whoever was walking by the phone when it rang. So it's really up to marketing.

Marketing 89

Marketing Marketers Law User-Generated 89

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. Music Law Contracts also evokes curiosity in their call-to-action button.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Ebook Templates Download the ebook templates here. To succeed at lead gen, you need content offers — like ebooks — to help you get there.

Content Marketing 107

Content Marketing eBook Marketing Plan Marketing 107

Adobe Experience Cloud Blog

MARCH 26, 2014

Would they like to download an ebook, which is followed up on with a phone call? With the plethora of parenting advice on social media, parenting blogs, and articles (not to mention the in-laws), it is easier than ever to measure and analyze parenting techniques. What’s the best engagement mechanism for your prospects and customers?

Food 134

Food Thought Leadership Law eBook 134

Businesses Grow

JANUARY 27, 2025

Acquiring email addresses in exchange for gated content may not be compliant with privacy laws in Europe and many U.S. It’s intoxicating to tell a client or your boss that an eBook (or whatever) resulted in a countable number of sign-ups that might be stretched into a claim of “leads.”

Neuromarketing 64

Neuromarketing Marketing Marketers Customer Journey 64

Rock Content

APRIL 6, 2023

Some wear many hats and cover multiple topics, while others specialize in just one or two areas of expertise – like law or branding, to name just a couple of examples. They may specialize in ebooks, case studies, whitepapers, how-to guides, deep-dive blog articles, or all of these.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Litmus

OCTOBER 24, 2018

After the May 25 deadline, Litmus research found 38% of brands with EU-based subscribers were either only compliant in part with GDPR laws or not at all. However, that doesn’t mean that all email programs are compliant yet. Consider creating a GDPR checklist that reminds you (or your team!)

Law 99

Law Whitepaper eBook Email Marketing 99

Rock Content

APRIL 24, 2023

Running a law firm is a lot of work, regardless of whether you’re big or small. By generating high-quality content that potential clients may need, a law firm can establish trust and build its authority within the industry. The primary purpose of hiring a legal content writer is to boost a firm’s brand recognition online.

Copywriting 94

Copywriting Law eBook Digital Marketing 94

Neil Patel

AUGUST 3, 2021

There are hundreds of industries out there, and you can learn a lot from all of them, whether it’s high-end luxury retail , insurance, or the law. For instance, you may find your competitors promote things like videos, ebooks, or other content. Don’t get hung up on your competitors, however. See what they have in common.

Transform 136

Transform Advertising Advertisers Copywriting 136

Adobe Experience Cloud Blog

JULY 20, 2017

To find out this particular law office represents victims of motorcycle accidents, you’ll have to hunt for the information by clicking the “areas of practice” link at the top of the page. You’ll probably expect to see content related to a motorcycle accident lawyer since it’s mentioned in the headline of the ad.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Follow Email Marketing Laws and Regulations.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Search Engine Land

NOVEMBER 27, 2023

Keywords geared toward conversions Conversions for SEO include: Sales Leads Email and SMS subscriptions Higher pageviews that drive CPM revenue App and ebook or information downloads Phone calls Live chat sessions Free trials If you get someone on your email list because you provided solutions, you can bring them back to shop once they’re ready.

SEO 117

SEO PR Law eBook 117

Hubspot Marketing

JUNE 26, 2018

Here are a few types of lead magnets you could create: Ebook. An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action, for instance, when someone downloads your ebook. See the FTC’s site for more specific legal information regarding CAN-SPAM laws.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Duct Tape Marketing

JUNE 9, 2015

free ebook- LinkedIn 25 Secrets that Show Salespeople how to Leverage the World’s Largest Professional Network – [link]. Create content, such as an eBook, and offer it to a blogger or site you love and let them cobrand it (or vice versa) – here’s an example. It activates the law of reciprocity.

Promotion 78

Promotion eBook Law Product 78

Martech

DECEMBER 12, 2023

For example, an auto insurer with a fully optimized blog post on common car insurance laws by state can become a helpful resource for consumers looking to learn about their localized options. Although most content comes in the form of a blog post, using a variety of formats (ebooks, case studies, etc.) can unlock maximum impact.

Branding 113

Branding Customer Acquisition Law eBook 113

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Hubspot Marketing

OCTOBER 10, 2019

For example, news about a petition to change an FCC sponsored content law might become out of date when the law is struck down or goes into effect. On the other hand, a post that highlights examples of sponsored content as well as current laws, such as The Ultimate Guide to Sponsored Content , is evergreen.

Law 22

Law Thought Leadership SEO User-Generated 22

Hubspot Marketing

NOVEMBER 3, 2022

However, more substantial lead magnets , like an ebook or whitepaper, indicate the prospects are further along the research process. Download This eBook. The laws of the United States, European Union, Canada, and Australia require you to l ink to your privacy policy. The offers stage in your buying cycle. Here are some examples.

Transform 98

Transform eBook User-Generated Whitepaper 98

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Instead of selling anything, Digital Marketer simply hooks leads through the law of reciprocity, which makes users feel they should return the favor during a later engagement.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Litmus

DECEMBER 9, 2021

Single call-to-action emails are great when the goal is to drive your subscribers or customers to one very specific action, like registering for a webinar or downloading an ebook. It’s always going to be worth testing single CTA emails versus many CTA emails just to understand what would make the email work and help it hit its goals.

Law 87

Law Email Marketing eBook Management 87

Neil Patel

AUGUST 19, 2021

This sets up one of the natural laws of business: People do business with those they know, like, and trust. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. Once your website ranks for the right keywords on Google (i.e., Create a Blog for Your Website.

SEO 145

SEO Marketing Marketers Whitepaper 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You can do this with discounts, prize draws, ebooks, and webinars. Direct mail is another medium that still works wonders (as long as you consider your local and state laws). These are the topics that interest their existing customers, which is why it attracts new ones too. Anything that delivers something of value up front.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Scoop.it!

MAY 25, 2023

What kind of email content do they enjoy reading the most, blogs, guides, ebooks, or white papers? Law of sticking with the familiar: Consumer memory is fickle and people tend to stick to brands that regularly show up and have built trust. If they are unsubscribing from your email list, what triggered them to do so?

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

DIY Marketers

OCTOBER 20, 2022

These days technology and laws can change overnight and force you to go back to the drawing board. Tiffany Homan , COO, Texas Divorce Laws. Convert your content to ebooks: If you’re more of a writer, you can convert your content into several ebooks and sell those on Amazon. Google’s Helpful Content Update.

Marketing 108

Marketing Marketers CRM Law 108

Litmus

JANUARY 28, 2020

How new privacy laws shape the email industry. The email client ecosystem continues to be fragmented and dynamic, but we’re starting to see trends that span across email clients: Support for AMP for Email moves beyond the Gmail Inbox, and more email clients offer support for Dark Mode.

Law 110

Law Email Marketing Communications eBook 110

Marketing Insider Group

JULY 27, 2015

But if this is the case, you may miss the inevitable changes in that occur within fast-moving industries, whether regulatory (new compliance laws) economic (hard times in specific industries), or demographic (new or retiring buyers). In our new eBook with Ardath Albee, we define what makes personas active tools. Personas should: .

Manufacturing 107

Manufacturing Market Segmentation Law eBook 107

Sprout Social

DECEMBER 6, 2018

Finally, research local laws. Depending on which country you’re operating in, laws may prohibit you from posting specific types of content. In Sprout’s free ebook on structuring a social business team for enterprise companies, the dandelion model is featured as a potential global organization.

Branding 108

Branding Law Logistics Communications 108

Hubspot Marketing

JANUARY 11, 2023

For example, news about a petition to change the law surrounding sponsored content might become out of date when the law is struck down or goes into effect. Going back to the previous sponsored post example, an evergreen version of this post would cover what sponsored content is, and highlight examples as well as current laws.

User-Generated 145

User-Generated Law SEO Promotion 145

Litmus

MARCH 22, 2019

Key findings include: Strong anti-spam laws don’t diminish email ROI for legit senders. Brands in the European Union show very similar ROIs to US brands—even though local anti-spam laws are much tighter. Download the guide ?. A/B testing drives high ROIs.

Email Marketing 87

Email Marketing Direct Mail Law Marketing 87