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Other sources of valuable leads according to the survey include social media, telemarketing, tradeshows and events, inbound marketing, blogs, and SEO. Imagine this: A person reads through your blog on their phone and eventually clicks on a pop-up offering an ebook, ready to sign-up to access your content.
Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing. Telemarketing is defined as “the marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers.” It’s often referred to as “cold calling”.
Examples include TV and radio adverts, telemarketing, direct mail and online ads. A conversion in this instance may not always be a sale; it could be signing up for a mailing list, downloading an eBook, following you on social media or something else. Outbound Marketing Outbound marketing is where you make first contact with consumers.
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