Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Crisis management : Handling and mitigating negative online publicity.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

JANUARY 22, 2020

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. What exactly is the middle of the funnel? Improve Lead Velocity with Lead Scoring. How did you fix it?

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Duct Tape Marketing

OCTOBER 28, 2024

Marketing Implementers Monthly Cost per Specialist : $6,348 Pros : With dedicated specialists (like social media managers, SEO experts, or designers), you get quality work in specific areas. Agencies & Marketing Consultants: Get the Fractional CMO Agency Model ebook for just $4.99 Cons : Costs add up quickly.

CMO 79

CMO eBook Marketing Marketers 79

Backlinko

OCTOBER 23, 2024

While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. Track and Measure Performance What gets measured, gets managed. For example, blog posts and infographics can attract top-of-funnel audiences.

Marketing Strategy 110

Marketing Strategy Content Marketing eBook Marketing 110

Duct Tape Marketing

FEBRUARY 20, 2025

The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I discussed the many hats small business owners wear and how to manage them effectively.

Management 70

Management Finance Marketing Strategy eBook 70

Hubspot Marketing

FEBRUARY 15, 2023

Effective sales lead management is one of the core principles of any successful business. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process. Data storage.

Management 133

Management CRM Telemarketing Inbound Marketing 133

Hubspot Marketing

APRIL 25, 2025

When you're having difficulty managing all the moving parts of your email campaigns, its hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. Ex: New Ebook or Monthly Email Newsletter.

Marketing Plan 107

Marketing Plan Email Marketing Logistics eBook 107

Hubspot Marketing

MARCH 17, 2022

Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. So, how do busy social media managers keep their ducks in a row? Social media managers would be lost without their to-do lists. for their best tips on staying organized. Use a to-do list app.

Management 121

Management Promotion eBook Branding 121

Hubspot Marketing

JANUARY 22, 2025

Different content marketing options , like ebooks, templates, or strategy guides, appeal to certain buyers across different marketing funnel stages. Ideally, your CTA is a specific, clear next step for your prospect: Download the ebook. You can use headings and subheadings to divide content into manageable chunks. Book a demo.

Place 119

Place User-Generated eBook Marketing 119

Marketing Insider Group

AUGUST 24, 2020

For example, you might want to re-work a blog post into a video or take ideas from an ebook you wrote a year ago and turn them into a series of blog posts. The post 8 Ways to Brainstorm and Manage a Year’s Worth of Content Ideas appeared first on Marketing Insider Group.

Management 143

Management eBook SEO Content Marketing 143

Jeff Bullas

NOVEMBER 11, 2022

Virtual Assistant Remote tech support Coaching Online consulting Affiliate marketer Blogging Youtuber Instagram influencer TikTok influencer Sell your handmade crafts on Etsy Online tutoring for students Launch an online course Podcasting Social media manager Translator services Online fitness trainer Freelancer Sell your services on Fiverr Publish (..)

Logistics 239

Logistics Affiliate Marketing eBook Market Segmentation 239

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Compared to a content manager who might need approval before scheduling a demo, the CTA might say, “Request more information.” Each of these roles functions differently within a company.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Buffer Marketing

APRIL 29, 2025

To add products manually, use Commerce Manager to upload product photos and information. Here’s a handy video that walks you through how to set up your catalog in Commerce Manager. You can speed up the process by uploading products in bulk with a spreadsheet, or using a Meta pixel to import products from your website.

Gen Z 104

Gen Z Influencer Marketing Manufacturing User-Generated 104

Vertical Response

AUGUST 5, 2024

Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content. Tools like Facebook’s Brand Collabs Manager help connect influencers with brands, making it easier to find monetization opportunities.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Lynton Web

DECEMBER 29, 2024

Without lifecycle stages or lead management standardized processes, you're stuck guessing who to talk to next. Enabling Marketers with Lead Management Success Lead Scoring If every lead looks the same, where do you start? General Automation: Use internal notifications to alert managers when a key prospect shows serious intent.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Hubspot Marketing

OCTOBER 27, 2022

How will you manage content creation and publication? Today's content strategies prevent clutter by managing content from a topic standpoint — as explained in the video above. Choose a content management system. A few vital parts of content management include content creation, content publication, and content analytics.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers.

Transform 89

Transform CRM Whitepaper eBook 89

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Try It Free Step 8.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. Like sleep, stress management, or mindfulness practices Balance science-backed information with relatable personal experiences. Debt Management Talk about the sleeper hit of blog niches. Debt management has an eye-popping $15.50

Real Estate 100

Real Estate Health Affiliate Marketing Non-Profit 100

Hubspot Marketing

DECEMBER 23, 2024

Luckily, AI stepped in to make this process smoother and more manageable. Heres how AI is making this process smoother and more manageable. Social Media Management Every social media manager knows how much AI has made our lives easier, especially when it comes to scheduling and creating content. Start small, scale smart.

Transform 110

Transform User-Generated Marketing Marketers 110

Hubspot Marketing

DECEMBER 21, 2020

Ebooks are one of the most common types of content copywriters can create. Since ebooks are meant to contain extensive information, it's best to take the drafting process one section at a time. Here's an example of a general ebook template. This is the closing of your ebook. Featured Resource: Ebook Templates.

Copywriting 145

Copywriting eBook Communications Marketing 145

AWeber

MARCH 20, 2025

Deliver a lead magnet (eBook, checklist, webinar, etc.) This means more money in your pocket and less hassle managing your marketing tools. For example, you can: Send an instant welcome email thanking them for signing up. Share an exclusive discount or offer to encourage a first purchase. they requested.

eBook 72

eBook Education Promotion Email Marketing 72

Hubspot Marketing

MAY 29, 2023

Social media marketers have to make content they hope their audience will enjoy, and using a content assistant makes managing a social media calendar much easier. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

Jeff Bullas

FEBRUARY 14, 2023

Virtual Assistant Remote tech support Coaching Online consulting Affiliate marketer Blogging Youtuber Instagram influencer TikTok influencer Sell your handmade crafts on Etsy Online tutoring for students Launch an online course Podcasting Social media manager Translator services Online fitness trainer Freelancer Sell your services on Fiverr Publish (..)

Logistics 180

Logistics Affiliate Marketing eBook Market Segmentation 180

Rock Content

JULY 11, 2024

Successfully managing every aspect of a growing ecommerce store can be challenging. 19 Essential Ecommerce Tools for Managing Your Online Store Don’t assume that all ecommerce tools are the same. 19 Essential Ecommerce Tools for Managing Your Online Store Don’t assume that all ecommerce tools are the same.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Use Insider

NOVEMBER 18, 2024

Navigating the Complexity of Omnichannel Engagement One of the key challenges in today’s retail landscape is managing the growing number of channels through which customers engage. That same report also shows that marketers are managing, on average, 10 different channels to engage customers. That’s a lot to manage!

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Ebook Templates. Download the ebook templates here. To succeed at lead gen, you need content offers — like ebooks — to help you get there.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. GET THE EBOOK Use larger font sizes Anything smaller than 14 pixels on a desktop or laptop screen requires some effort to read.

eBook 99

eBook Education Email Marketing Place 99