Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2015

Streamlining processes can start before or in-line with the deployment of a tool to help you automate and centralize your content project management. Click here to download our latest ebook— Build Trust with an Engagement Marketing Content Strategy: Spotlight on Financial Services by Kapost and Marketo. Interesting in learning more?

eBook 129

eBook Thought Leadership Finance Marketing 129

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

JUNE 20, 2013

The report is based on a survey of over 200 organizations and goes on to say that despite the level of comfort that many employees have with spreadsheets, there are a lot of challenges that come from using spreadsheets to manage budgets. 89% of Organizations Use Spreadsheets to Manage Budgets – Really? Budgeting Pressures. Budgets'

Management 134

Management Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production).

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

JULY 25, 2016

Mobile phones have progressed from being used as a way to communicate with our friends and families and coordinate destinations, to a comprehensive tool for messaging, emailing, web browsing, time management, and everything in between. Download our ebook on Best Practices for Mobile Marketing: How to Acquire, Engage, and Retain Users.

eBook 104

eBook Marketing Strategy Thought Leadership Customer Journey 104

Adobe Experience Cloud Blog

JANUARY 22, 2020

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. What exactly is the middle of the funnel? Improve Lead Velocity with Lead Scoring. How did you fix it?

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

OCTOBER 6, 2017

In this blog, I’ll cover tips for lead management to make sure your “first date” with a prospect isn’t your last. Stronger content such as case studies, ebooks, testimonials, and videos can provide more real-world and relatable examples on how your customers are using your solution. . Would you “swipe right” for those messages?

Management 134

Management Thought Leadership eBook Education 134

Adobe Experience Cloud Blog

JUNE 15, 2016

For instance, if a current customer watches a video about your latest product upgrade, it might be a great time for an account manager to make a call. If there’s an upsell opportunity in that upgrade, the account manager has even more to talk about. Check out our ebook, How Successful Companies Fuel Growth with Marketo.

eBook 91

eBook Thought Leadership Marketing Automation Platform CRM 91

Adobe Experience Cloud Blog

JULY 9, 2014

With that in mind, we decided to put our favorite, everyday marketers in the storytelling spotlight in our new ebook, Real Marketer Stories: What Makes a Great Marketer? Download our new ebook, and read their stories here ! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

eBook 134

eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 25, 2013

In fact, 89% of organizations are still using spreadsheets to manage budgets. Enter Marketo Financial Management : your ticket to budgeting bliss. Once you finally get freed from your addiction to evil spreadsheets you will be able to share and manage budgets with ease, forecast accurately, and report ROI. I know, crazy right?

Thought Leadership 134

Thought Leadership Finance eBook Communications 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2013

Author: Julie Neumark Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. With a net made of inspiration, which is exactly what I found in that ebook. As the ebook states, point-blank, “Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule.”

eBook 134

eBook Thought Leadership Digital Marketing Email Marketing 134

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks.

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. Traditionally, integrating gifting and rewards has required significant staff and budget to manage the logistics and administration. Join us for the webinar, and coffee is on us”—proved to boost in registration and attendance by an astounding 50%! How was your coffee?”

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

OCTOBER 28, 2014

It takes time to manage a team of writers. Content marketers are asking themselves questions like “where is that ebook?”, “has it been edited?”, “is it in design?”. You are creating what seems like a lot of content—ebooks, slide decks, infographics, and so on, but your content is not being consumed.

Content Marketing 134

Content Marketing Product eBook Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 1, 2014

But as we explore in our new ebook, Improve Customer Acquisition with an Engagement Strategy , there’s no point spending on new customers when – for a fraction of the budget – you could be focusing on customers you’ve already earned. Download our new ebook, Improve Customer Acquisition with an Engagement Strategy here: .

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

If you want to learn more about email deliverability , download our brand new ebook. Manage your complaint rate. To find out more information download our new ebook Email Deliverability. 7 Best Practices for Email Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

eBook 134

eBook Thought Leadership Email Marketing Management 134

Adobe Experience Cloud Blog

AUGUST 21, 2013

And to learn more about the state of digital marketing in healthcare, download our new ebook How to Leverage Digital Marketing in the Healthcare Industry. One of the campaigns that the social media manager Stacy Poliseo talked about in the article was one they did for Sheikh Zayed Tower and The Charlotte R. Lexington Medical Center.

eBook 134

eBook Thought Leadership Digital Marketing Place 134

Adobe Experience Cloud Blog

AUGUST 4, 2014

As we discuss in our new ebook, Enrollment, Engagement, Donation: How Higher Education Can Improve its Grades with Marketing Automation , schools are now using marketing automation to attract and recruit new students, personally engage current students, and maintain the loyalty of alumni. Check out our ebook below! Want to dive deeper?

Inbound Marketing 129

Inbound Marketing eBook Thought Leadership Education 129

Adobe Experience Cloud Blog

OCTOBER 25, 2012

And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. But manage all your assets through a central Content Marketing Machine. Management may impatiently desire for every campaign to directly and immediately result in new revenue.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Calvyn Lee Blog

DECEMBER 3, 2023

Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. The Benefits of Thought Leadership for B2B Brands This tactic was so effective because it conveyed immense credibility. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Adobe Experience Cloud Blog

OCTOBER 23, 2014

The Play Owners manage the budget, get approval on programs and campaigns, and determine the right content and messaging. Campaign Managers. Campaign Managers are in charge of all your channels, from webinars to PPC, and social. They “own” the 4P’s – Price, Placement, Promotion, and Product. Modern Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 27, 2014

According to Marketo Co-founder, Jon Miller, “One of the best ways to manage your list – and simultaneously establish trust with your audience – is to allow them to take control of the communications they receive.”. from Marketo’s Improve Customer Acquisition with an Engagement Strategy ebook. Engagement Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Customer Acquisition eBook Communications 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. B2B organizations that take advantage of customer data, analytics, and marketing automation tools to generate and manage leads will have greater success at garnering engagement and beating out the competition.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines provide great insights : Management can easily measure production levels to gain intelligence on what to build in the future. Get Management Onboard. So, management must be on board to help smooth over those bumps and drive success. And of course, management must buy in to the whole process to drive success.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Adobe Experience Cloud Blog

MAY 2, 2017

An example of this in action is when a gym chain uses alerts to let branch managers prioritize calls to local individuals who have not accessed the gym in a few months. These are just a few ways to reduce the gap between online and offline marketing, for more please download our ebook on the topic. We would love to hear them!

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Adobe Experience Cloud Blog

JUNE 25, 2020

Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform. An event- and workflow-management platform. The post 10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

MAY 8, 2014

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Put Personalization Software in Place. Sit Back and React.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

For this example, let’s define web content as blog posts and ebooks. If someone views a blog post or ebook as their first interaction with your brand, then fills out a form to download an ebook, the right measurement and attribution technology will allow you to assign revenue credit to those assets. .

eBook 134

eBook Thought Leadership Promotion Communications 134

Adobe Experience Cloud Blog

MAY 6, 2014

You also need to assign someone to manage the responsibility of strategy, project management, writing, copyediting, and cross-functional coordination. Do they read ebooks, or do they prefer videos or slide decks? To start creating your content plan, the first thing you’ll need to do is assign ownership. Content Promotion.

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Instead of only hosting thought leadership content, they combine educational content for learning SEO with links to some of their actual software tools, as well as links to their community.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. And to catch the attention of the most people possible, you need to take advantage of many content mediums.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

APRIL 17, 2015

Marketing automation software is not just a fancy synonym for customer relationship management software. Whether it was an initial blog post view, an ebook, or an article download, being able to identify what the person is most interested in will improve her overall experience and increase the likelihood that she remains a loyal customer.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

JULY 24, 2014

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - Ann Handley (Chief Content Officer, MarketingProfs) and C.C. click an email, attend a webinar, download an ebook, etc.). Content Rules. Chapman (Founder, Digital Dads). Keeping Up with the Quants.

PR 134

PR eBook Thought Leadership Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

These roles span different functions—segment marketing managers, solution consultants, and account executives—and they are tasked with different areas of market research to establish the breadth and depth of the segment—from perusing analyst reports to staying on top of emerging trends. And at the late stage, product demos can go a long way.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. In the B2B market, what do you see as the biggest hurdle to managing sales leads effectively?

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

To map and manage strategic communications at this level, sales and marketing alignment need to be in lockstep—from shared tactics, to account identification, to targeting and outreach, and continuous feedback. Targeting and Management of Named Accounts. In many cases, that is easier said than done.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134