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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Sprout Social You may know Sprout Social as a social media management platform, but it also produces a value-packed blog. Sprout Social also produces value-packed reports on the social media landscape with insights that social media managers can use to refine their strategies.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert.

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36 Beautiful New Ebook Templates [Free Download]

Hubspot Marketing

If they don’t have attractive and compelling offers behind them, they won't generate the leads your sales team is looking for. An ebook is a practical content choice that delivers so much value to your audience that they won’t mind submitting a lead form to download it. Start With One of These Free Ebook Templates.

eBook 145
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9 Examples of Ebooks that Convert Like Crazy

Marketing Insider Group

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. Ebooks should clearly identify their target audience and learning outcomes. Quick Takeaways. Image Source.

eBook 144
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Navigate to Reports > User Attributes > Demographic details. As long as your content is high quality and addresses user intent.) While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. And your site protects user privacy.