Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? But manage all your assets through a central Content Marketing Machine. Management may impatiently desire for every campaign to directly and immediately result in new revenue.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Content Engagement: Track how many MQLs are consuming your content (blog posts, white papers, etc.)

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers.

Transform 84

Transform CRM Whitepaper eBook 84

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers. Usually, outsourcing content creation makes the most sense for SMBs.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Hubspot Marketing

MAY 29, 2023

Social media marketers have to make content they hope their audience will enjoy, and using a content assistant makes managing a social media calendar much easier. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks.

Whitepaper 139

Whitepaper eBook User-Generated Marketers 139

Lynton Web

DECEMBER 29, 2024

Without lifecycle stages or lead management standardized processes, you're stuck guessing who to talk to next. Enabling Marketers with Lead Management Success Lead Scoring If every lead looks the same, where do you start? HubSpot's structure helps you see and improve the path customers travel. What should happen?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. B2B organizations that take advantage of customer data, analytics, and marketing automation tools to generate and manage leads will have greater success at garnering engagement and beating out the competition.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Martech

APRIL 24, 2024

Members Blog and Gated Content Library to manage content and capture leads. People wanted to consume different types of content — video, podcasts, eBooks, white papers. Brand Voice to maintain consistent tone across social, blogs, email, etc. Audio tooling to create and host podcasts.

Whitepaper 122

Whitepaper Manufacturing eBook Health 122

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Choose a small handful of samples to review instead of tackling every single piece to make the process more manageable. Do they post videos or webinars?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. This is the tool we use to manage the one we use to manage all our client’s content.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. Need more help? and Maria Pergolino, Sr.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

JULY 27, 2011

Managing Partners, Eisenberg Holdings. Managing Partner, Agile Insights. Director of Technology Initiatives, Kellogg School of Management. Managing Editor, NPV. Managing Director, Lenskold Group. eBook: Everything They’ve Told You About Marketing is Wrong. Website & blog: SiteTuners. Twitter: @Tim_Ash.

Analytics 115

Analytics Whitepaper eBook Global Marketing 115

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Try It Free Step 8.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Adobe Experience Cloud Blog

JANUARY 30, 2018

Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. One of the best ways to align your digital experience is a tight integration between your marketing automation platform and web content management platform. Which system is the right one to use?

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Please Share Your Thoughts.

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134

Adobe Experience Cloud Blog

AUGUST 15, 2017

Today, online learning-management systems provide course builders that simplify e-learning program set up and enable you to present information that’s visually appealing. Customer Relationship Management to manage customer data and record reps’ interactions with them.

Whitepaper 134

Whitepaper Thought Leadership eBook Communications 134

Marketing Insider Group

JULY 30, 2020

The #1 sought after topic from the last 180 days is Infrastructure Management. While it could be argued that Data Management was the most in-demand topic over the last 180 days, even that would be a stretch. Ebooks were the most consumed content type during the first 6 months of 2020, representing just over 50% of all requests.

Whitepaper 99

Whitepaper eBook Non-Profit Finance 99

Hubspot Marketing

SEPTEMBER 27, 2023

Social media marketers have to make content they hope their audience will enjoy, and using a content assistant makes managing a social media calendar much easier. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks.

Whitepaper 105

Whitepaper eBook User-Generated Marketers 105

Marketing Insider Group

OCTOBER 22, 2020

From a B2B marketer’s perspective, there are only three topics here that appear to be directly connected to the world of Real Estate: Small Business, Commercial Banking, and Facilities Management. White Papers, eBooks, and Research Reports were. Perhaps that is connected to something larger. Slicing Up the Pie Charts.

Real Estate 100

Real Estate Whitepaper Finance eBook 100

Adobe Experience Cloud Blog

JUNE 26, 2014

Think of an old fashioned factory manager, dealing with high turnover rate and constantly trying to keep all of his work stations staffed. And what about a copywriter who has downloaded several of your ebooks? Relevance is the New Game in Town. Soliciting prospects used to be more of a numbers game.

Whitepaper 134

Whitepaper Copywriting Thought Leadership Fashion 134

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Follow Email Marketing Laws and Regulations.

Email Marketing 145

Email Marketing Whitepaper Marketers Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right.

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Rock Content

APRIL 24, 2023

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. While it sounds easy to find writers, it can be difficult for content managers to narrow the search for a competent writer. million writers to choose from.

Place 95

Place Whitepaper Finance eBook 95

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

JULY 27, 2015

Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. We’ll create a presentation from the eBook with highlights. Educational content: Zuora’s Academy.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Scoop.it!

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely. Build an Extensive Library of Content Want to become a true knowledge hub and resource center for employees, candidates, clients, partners, and other stakeholders?

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 109

Content Marketing Whitepaper eBook Marketers 109

Adobe Experience Cloud Blog

JANUARY 3, 2018

Just as ebooks and white papers allow you to establish authority and position yourself as an industry expert, you can also use videos as a rich source of expert opinions, useful insights, and concise facts. Inspired by their success, Vidyard has launched Chalk Talk.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

APRIL 4, 2013

The company helps businesses generate and manage leads better through marketing automation processes and technologies. To learn more about the unlimited potential in CRM integration, download our newest ebook Driving Revenue Through CRM Integration. Your prospect just downloaded your whitepaper. Keep sales accountable to SLAs.

CRM 134

CRM eBook Whitepaper Customer 134

Martech

MAY 6, 2022

Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks. With social platforms including Pinterest and Snap. Why we care. It’s about standing out from the crowd.

Whitepaper 94

Whitepaper eBook Digital Marketing Branding 94

Marketing Insider Group

JULY 11, 2023

Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4

Whitepaper 98

Whitepaper Customer eBook Energy 98

Adobe Experience Cloud Blog

AUGUST 23, 2018

Your content library’s digital assets—including ebooks, images, videos, podcasts, and other useful files—play such a vital role in sales that it’s not difficult to see why digital asset management solutions are so important. Using digital asset management solutions to audit your site content serves a couple of purposes.

Whitepaper 120

Whitepaper Thought Leadership eBook Management 120