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People wanted to consume different types of content — video, podcasts, eBooks, white papers. “No one goes to Spotify or Apple Podcasts and searches for manufacturing podcasts (or if they do, it’s very few). On the flip side, manufacturing companies have lot of unique industry data and niche concepts.
That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer SuccessManager that will get back to them within a few hours. You can often manufacture products based on images if it’s within certain product categories.” Instead, their intern would take the frontlines.
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