Marketing Insider Group

AUGUST 12, 2020

For example, let’s say that you manufacture nail polish. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Identify groups that share specific characteristics that make them likely customers.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Duct Tape Marketing

JUNE 5, 2012

I recently published a free eBook called The Crazy Busy Marketer’s Guide to Content Creation in the Real World and Bob wrote to me express his concerns about the subject. Most offers are for an ebook or white paper. I hadn’t thought of putting together small eBooks on topics like designs, trends and colors.

Whitepaper 72

Whitepaper eBook Manufacturing Education 72

Rock Content

OCTOBER 30, 2020

At the end, a CTA offers the download of a whitepaper and captures the user’s contact information. KVH Industries is a top manufacturer of satellite solutions that provide high-speed Internet, television, voice and data services to mobile users at sea and on land. To do this, Kapost created an ebook, but not just any ebook.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Adobe Experience Cloud Blog

OCTOBER 23, 2015

So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Another option is Gartner , a site that has research and predictions on IT, infrastructure, and enterprise architecture for insurance, manufacturing, media, banking, and energy industries, to name a few.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Marketing Insider Group

JUNE 15, 2020

Manufacturing. Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year. By generating close to 800k leads through nearly 10k pieces of content across our platform, we have the ability to secure exclusive insights on the most active B2B industries. Retail Information Technology – Software.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Marketing Insider Group

SEPTEMBER 14, 2023

Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. Those decision-makers who respond to the content’s call to action receive even more in-depth content.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Duct Tape Marketing

JUNE 29, 2017

All of your whitepapers, eBooks, and email courses should “cost” the readers their name and email address. Let’s say you are giving a talk in front of A/E/G manufacturers on how to solve new product manufacturing problems. Create a lead magnet. Put your best content behind forms.

Whitepaper 74

Whitepaper Education Manufacturing eBook 74

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. According to Econsultancy, “product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.” ( Econsultancy ). Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

FEBRUARY 15, 2018

Yes, these blog posts and eBooks and guides and webinars can have value and in many cases they don’t. Some 20 to 30 years ago members of these industry verticals and sub-verticals – think manufacturing, hospitality, public policy, etc. The storm yet watered an arid plain. And in many cases they do. The list goes on.

eBook 56

eBook Whitepaper Manufacturing SEO 56

Moz

DECEMBER 13, 2020

These tools include: Venngage (to create slideshows and infographics) Google Docs (to create ebooks and whitepapers) Surveys (to collect ideas and stats) Invideo (to create videos). This turns a link building process almost into a form of art, or a well-manufactured serendipity (one of my favorite business concepts). Conclusion.

Whitepaper 60

Whitepaper Manufacturing eBook CRM 60

Sprout Social

JANUARY 25, 2019

Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. Signal is providing a valuable resource for digital marketers. Brand storytelling in action: Shinola.

Branding 111

Branding Customer Whitepaper Manufacturing 111

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. With the advent of digital transformation and the changing landscape of the manufacturing sector, traditional marketing methods are no longer sufficient.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52