Adobe Experience Cloud Blog

OCTOBER 14, 2010

Content Marketing Playbook - 42 Ways to Connect with Customers. 2010 B2B Content Marketing Research. Content Rules , How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - by Ann Handley and C.C. Ann Handley. Chief Content Officer, MarketingProfs.

Whitepaper 99

Whitepaper Content Marketing eBook Marketing 99

Adobe Experience Cloud Blog

APRIL 23, 2012

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Hubspot Marketing

OCTOBER 17, 2019

Owned media is any of the media you create -- blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media. Specific marketing goals that coincide with your business goals. Recall that paid media means any channel you spend money on to attract your target audience.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Marketing Insider Group

MARCH 2, 2021

Do you have content for website visitors in the awareness stage—like emails, social posts, ebooks, and educational blog posts? For a more in-depth guide on mapping out your buyer’s journey, read “ The Importance of Customer Journey Mapping in Content Marketing.”. Do Market Research. Source: Hotjar.

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

Sprout Social

JULY 1, 2021

A key part of conducting B2B market research for your company includes creating buyer personas. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. The ebook demonstrates the company’s knowledge about the subject and hopefully reinforces that idea in the buyer’s mind.

SEO 143

SEO B2C PR Whitepaper 143

Unbounce

JUNE 15, 2024

Let’s say there’s a free ebook that you’re offering to the readers on your blog: Image courtesy ContentVerve Data from surveys and customer interviews suggests you have a busy target audience who don’t have a lot of spare time to read ebooks, and the time it takes to read the thing could be a barrier that keeps them from it.

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eBook User-Generated Education Place 98

Sprout Social

NOVEMBER 30, 2023

Publishing whitepapers/ebooks? Consider working with a market research firm If all this research and analysis sounds daunting, outsource the work to a market research firm. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog?

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Whitepaper CRM Marketing Marketers 136

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

These roles span different functions—segment marketing managers, solution consultants, and account executives—and they are tasked with different areas of market research to establish the breadth and depth of the segment—from perusing analyst reports to staying on top of emerging trends.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Rock Content

APRIL 25, 2024

Tools like surveys, market research, and buyer’s personas can help you zero in on what’s most important to them. This is especially true for B2B marketing funnels and content campaigns aimed at well-educated buyers. Think long-form blog content, ebooks, and other forms of highly targeted content.

Content Marketing 104

Content Marketing Customer eBook Education 104

Adobe Experience Cloud Blog

JUNE 12, 2012

Don’t Advertise: This means constantly promoting your company’s ebooks, webcasts and blog posts, without contributing to the conversation. Paying attention to your prospective customers’ and thought leaders in your industrys’ tweets is probably the cheapest form of market research and career development there is.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Marketing Insider Group

JUNE 2, 2021

Quick Takeaways: Learning how to do content marketing is an effective strategy for building your business. If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Why Should I Learn Content Marketing? The Content Formula eBook.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 117

Transform Content Marketing Marketing Marketers 117

Marketing Insider Group

MAY 15, 2023

Once you’ve done your research, start identifying their strengths and weaknesses, marketing research, and differentiation. Explore Different Marketing Channels Remember, there are tons of marketing channels you can use to effectively reach and engage your target audience! Content Marketing. Social Media.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Rock Content

FEBRUARY 12, 2024

Key elements of content distribution include: Research: Brand managers and marketers need to understand the lay of the land before they can dive right in and get to work. Tasks like keyword research, competition research, and market research are part of understanding target audiences and current trends.

Key Performance Indicator 97

Key Performance Indicator eBook Shoppers Market Research 97

Hubspot Marketing

APRIL 21, 2022

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business, you could have as few as one or two personas or dozens. Brainstorm ways to position your solution as your persona enters the consideration stage.

Price 145

Price CRM eBook Marketing 145

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Image Source: Gather Content This content marketing research indicates customers are counting on content to help them make their decision.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

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Shipping Whitepaper Price eBook 98

Rock Content

JANUARY 8, 2024

Crafting Content for Complicated B2B Products: A Winning Guide Ready to dig into what sets a successful B2B content marketing strategy apart from all the rest? Do plenty of market research Market research is just as important in B2B marketing as it is in B2C.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Hubspot Marketing

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Global Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Marketing Insider Group

FEBRUARY 2, 2021

Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more. Research articles. Where do they spend time online? How do they consume content? Case studies. Interviews.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hubspot Marketing

FEBRUARY 15, 2023

Imagine this: A person reads through your blog on their phone and eventually clicks on a pop-up offering an ebook, ready to sign-up to access your content. Market research. Bring sales and marketing on the same page. Watch Debbie McClure, Dropbox’s VP of Sales, share tips on what sales teams want marketing to know.

Management 133

Management CRM Telemarketing Inbound Marketing 133

Rock Content

FEBRUARY 16, 2024

To determine the best approach, start with the following: Set marketing goals and objectives. What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. email newsletter, Facebook, etc.),

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Neil Patel

JULY 20, 2021

Others might want to commit to more detailed research and partner with a market research company that’ll carry out a study on their behalf. The more effort you put into the research, the more valuable and link-worthy your ultimate guide will become. Put It All Together. Further Resources on Ultimate Guides.

Promotion 144

Promotion User-Generated Shoppers Energy 144

Rock Content

SEPTEMBER 30, 2020

Thought leaders of the market, researchers in the field, well-known consultants, and other specialists may have a unique perspective on the topic you will approach. Select an ebook , a template, a workbook, or any other material relevant to your audience. Offer something to your attendees.

Communications 116

Communications eBook Food Advertising 116

Rock Content

MARCH 19, 2024

Leverage high-performing content types Some content types are especially effective when it comes to streamlined B2B content marketing , so make sure you include well-crafted examples in your ongoing strategy. It’s also a solid place to position your brand as an industry authority and generate countless high-quality leads.

Whitepaper 98

Whitepaper Marketing Marketers eBook 98

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Am I right?

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Hubspot Marketing

MAY 30, 2022

This kit includes a marketing plan that guides you through market research, target market, channels and vendors, and more. Sales Excel Templates. eCommerce Planning Kit. E-commerce stores come with many moving parts. Planning ahead can save you time and heartache later.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. It teamed up with Outreach, Bombora, Drift, and others to create an ABM Market Research Study.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 127

Influencer Marketing User-Generated Key Performance Indicator Analytics 127

AWeber

JUNE 17, 2024

Think of them as intangible products that hold value—like ebooks, courses, templates, and more. You may have heard us talk about using ebooks, courses, templates, and other content as lead magnets in the past. Then, you can sell a recipe ebook with 50 of your top recipes. And they still can be. billion by 2030.

Product 52

Product eBook Non-Profit Shipping 52

Marketing Insider Group

SEPTEMBER 14, 2021

Hubspot – Another trusted content marketing resource, Hubspot publishes some of its own research and data (like their annual State of Marketing Report ) and their blog is also rich with sourced statistics related to content marketing topics. Image Source.

Health 145

Health Entertainment Finance User-Generated 145

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

MARCH 4, 2019

As such, it’s an incredible tool for collaboration, but also for writers who are working on longer form content (such as books or ebooks). Buzzsumo is a great multi-purpose content marketing research tool. It helps you save quotes, images, and multimedia and drag and drop it into any application where you do writing.

Content Marketing 112

Content Marketing Analytics Marketing Marketers 112

Neil Patel

OCTOBER 28, 2020

Some of the top features include: Unlimited monthly orders Free Oberlo Chrome extension Bulk orders Real-time order tracking Variant mapping CAPTCHA solver Ebooks, guides, and free learning tools 24/7 customer support Customizable listing information Powerful product data. Paid plans start at $29.90

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Logistics Manufacturing eCommerce Shipping 110