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Other sources of valuable leads according to the survey include social media, telemarketing, tradeshows and events, inbound marketing, blogs, and SEO. Imagine this: A person reads through your blog on their phone and eventually clicks on a pop-up offering an ebook, ready to sign-up to access your content. Marketresearch.
Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Yeah, nobody likes those.
Niche marketing involves understanding the specific desires and challenges of the target audience and crafting highly relevant and personalized messaging. Direct mail, cold calls, billboard and newspaper ads, TV and radio commercials, mass email blasts -- those are all examples of megaphone marketing that aren’t working.
Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically.
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