Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Gardner found 74% of high performing marketing teams used data analytics to make informed decisions.

CMO 88

CMO Customer Journey Transform User-Generated 88

Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Gardner found 74% of high performing marketing teams used data analytics to make informed decisions.

CMO 80

CMO Customer Journey Transform User-Generated 80

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? .

Management 79

Management User-Generated Inbound Marketing CRM 79

Unbounce

OCTOBER 20, 2023

Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation. If this is the case, ensure your tracking can handle these complexities.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Create email list segments based on actions. We shifted our email-marketing segmentation to focus on still sending to users who had tracked opens OR who had tracked clicks.

Marketers 108

Marketers Marketing Law CRM 108