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In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Category Pages Organized by Topic.
Affinity categories are lifestyle interests, in-marketsegments are purchase interests, and other categories are specific interests. Select one of the following: “Affinity Category,” “In-MarketSegment,” or “Other Category.”. Use it as a chapter in an ebook. Click “Age.”. Click “Secondary Dimension.”.
With a marketing automation platform, you can define your segments with great precision, which is instrumental to the success of your marketing programs. Map Products and Solutions to Segments. Share your thoughts in the comments below. Looking for more on customer base marketing?
Create email list segments based on actions. We shifted our email-marketingsegmentation to focus on still sending to users who had tracked opens OR who had tracked clicks. We simply increased the number of our segments for clicks. Every day, roughly 1.4m people open emails from our businesses. Conclusion.
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