Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Download this post by entering your email below Do not worry, we do not spam. million writers to choose from.

Place 95

Place Whitepaper Finance eBook 95

AWeber

NOVEMBER 14, 2023

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. It will expand to an expected global market of 1.1 But even in a hefty market like that, success isn’t guaranteed. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers.

eBook 78

eBook Real Estate Price Marketing 78

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. At HubSpot, we know the struggle.

Copywriting 145

Copywriting eBook Communications Marketing 145

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Hubspot Marketing

JULY 4, 2022

Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing. How to Use Trigger Marketing.

eBook 145

eBook CRM Marketing Marketers 145

OnPassive Marketing

MAY 12, 2022

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. Content Marketing’s Role In Lead Generation. One fundamental way to do this is through content marketing. It Attracts The Right Leads.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content. Feeling that they “get” you makes a difference.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing?

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Whitepapers are typically denser than blogs but more concise than an eBook.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy. We cover that below.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide. Sounds awesome, right?

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Unbounce

MAY 5, 2022

And if you’re not marketing your brand here, you’re missing a massive open goal. So here we have an ultimate guide to TikTok marketing. There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. Infographic via Dailyinfographic. How to Make Sense of the Algorithm.

Whitepaper 144

Whitepaper User-Generated Marketing Marketers 144

Lynton Web

MARCH 9, 2023

The next phase is to use the information throughout your inbound marketing plan and strategy. Where to Use Buyer Personas in Your Marketing Strategy As a quick refresher, a buyer persona is a fictional representation of your ideal customer. Here are six places you can incorporate the findings of your personas.

eBook 119

eBook Inbound Marketing Entertainment Marketing 119

Hubspot Marketing

JANUARY 4, 2024

A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy. Today, we'll learn a marketing funnel and tips for designing your own. What is the marketing funnel? Tips for Building a Marketing Funnel Strategy 1.

eBook 134

eBook Customer Journey User-Generated Marketing 134

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Let’s get started.

Marketing Strategy 103

Marketing Strategy Content Marketing eBook Marketing 103

Hubspot Marketing

DECEMBER 29, 2023

Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. According to a recent survey, over half of marketers have between five and ten landing pages on their websites.

eBook 134

eBook User-Generated Whitepaper Place 134

Trade Press Services Newsletter

DECEMBER 1, 2022

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Don’t make this mistake!

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Whitepaper Transform PR eBook 130

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Content Marketing 107

Content Marketing Whitepaper eBook B2C 107

Hubspot Marketing

OCTOBER 28, 2022

These features allow creators to raise money via donations or sell digital products like ebooks, artwork, and videos. Best for: Keeping all of your online accounts in one place for your followers to access, and it's a great place to raise money or sell digital items. Image source.

Finance 142

Finance User-Generated eBook Entertainment 142

Neil Patel

NOVEMBER 13, 2020

Using quizzes in your marketing strategy is one of the most underrated marketing moves. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation.

Marketing Strategy 145

Marketing Strategy Marketing Marketers eBook 145

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? Interactive Content is Taking the World by Storm.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Content Marketing 145

Content Marketing Customer Marketing Marketers 145

Marketing Insider Group

OCTOBER 18, 2021

Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. Consumers are not just looking for the brand with the best marketing slogan of the moment — they’re looking for brands they can trust. This dilemma? Get serious about your blog. Create videos.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts. In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Unbounce

JULY 6, 2020

So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. or “do I really want this?”

eBook 145

eBook Whitepaper CRM Place 145

Martech

SEPTEMBER 17, 2021

Get MarTech’s Email Marketing Periodic Table. From personal experience, there is nothing more frustrating than a discussion of a draft of anything — an email, an ebook, and article — going on in several different places at once. Click here to download! Why we care.

eBook 122

eBook Email Marketing Place Transform 122

Hubspot Marketing

DECEMBER 30, 2020

But with a host of options on the market, which is the best fit for your business? Whether you're looking to create an ebook, infographic, business card, or email header, Canva has a template to simplify your process. Free graphic design software offers the ability to customize the look and feel of your site without breaking the bank.

eBook 145

eBook Marketing Marketers Branding 145

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? It’s marketing but in a nice, non-sales-focused way.

SEO 96

SEO Content Marketing Entertainment PR 96