Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Industry: Some industries may be more aligned with your product or service than others.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

JANUARY 12, 2021

You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content. If a new lead downloads an awareness stage eBook, they are still in the early stages, figuring out what they need. They aren’t ready.

Content Marketing 120

Content Marketing Customer eBook Customer Journey 120

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

To celebrate this anniversary we have written and published our latest ebook, The Ecosystem Perspective: Building Your Marketing Stack , to help guide the modern marketer through a fragmented marketing technology landscape. Lifecycle Marketing'

eBook 134

eBook Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Enter, Marketing Automation. Marketing: Redux. How was your coffee?”

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

APRIL 6, 2015

A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels. How are you integrating mobile into your cross-channel marketing efforts?

Marketing Automation Platform 129

Marketing Automation Platform Thought Leadership Marketing Marketers 129

Lusha

JULY 17, 2024

By creating and sharing high-quality, relevant content, you attract potential customers to your website, social media channels, and other platforms. Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. This could be a free ebook, a webinar, or a discount on your product or service.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

JANUARY 22, 2020

As a next step, marketing can create optimized content experiences for leads by linking one piece of content to another (for example, when a lead watches a webinar, send them a related ebook). Marketo marketing automation platform makes lead follow up easy.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Lusha

NOVEMBER 11, 2024

This could be blog posts, ebooks, case studies, webinars, or videos. Tools to Help You Track Many tools can help you track these numbers: Marketing Automation Platforms : These tools help you do marketing tasks automatically. They also show you how well your marketing is working. Personalize your outreach.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

MAY 15, 2014

Because of this, your team might be tempted to simply choose a “suite” solution – a marketing solution offered by a large software stack provider – instead of the best solution for marketing’s needs. Download our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform.

Thought Leadership 134

Thought Leadership Marketing Automation Platform eBook Marketing 134

Rock Content

JULY 29, 2020

No wonder automation has become essential to any marketing strategy since it allows companies to use data to achieve better results systematically. Infographics, ebooks, quizzes, and customized calculators are everywhere — and they are now trending as one of the best practices for Content Marketing. Best bets for Sales.

eBook 72

eBook Marketing Automation Platform CRM Marketing 72

Lusha

JULY 11, 2024

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

But to create meaningful segments, you need a platform that can divide your audience in meaningful ways. In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. Questions about segmenting your database?

eBook 134

eBook Thought Leadership Marketing Automation Platform Traditional Marketing 134

Adobe Experience Cloud Blog

MAY 8, 2014

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Determine Your Audience. Sit Back and React.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

MAY 24, 2019

And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. It’s hard to beat a tweet.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Lusha

NOVEMBER 11, 2024

Here are some tactics you can use to attract potential customers and capture their interest: Content Marketing : Create and share valuable content, such as blog posts, ebooks, whitepapers, and videos, to attract and engage your target audience.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

MAY 27, 2020

This includes taking stock of your website traffic, mailing list contacts, social media accounts and followers, and all content assets on both your own site and other sites, including blog posts, infographics, ebooks, videos, and any other type of digital content. If you think this all sounds like a lot of work, you’d be right!

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Adobe Experience Cloud Blog

APRIL 16, 2014

But as effective as these models are, converting free trial/freemium users into paid customers comes with unique challenges, which we discuss in our new ebook, SaaS Providers: Accelerate Conversion of Trial & Freemium Users to Customers with Marketing Automation , The Conversion Challenge. Personalized Web Experience.

Customer 129

Customer eBook Thought Leadership Marketing Automation Platform 129

Litmus

NOVEMBER 19, 2020

Whatever step you and your team are at in the process of choosing a new platform, you’ll want to refer to our 2019 State of Email Service Providers ebook. It also includes insights from leading ESPs on the strengths of their platforms, perfect to help you make your considerations as you narrow down your list.

Marketing Automation Platform 76

Marketing Automation Platform New Technology eBook Education 76

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Some lead forms are neither enticing nor effective.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

verse.ai

OCTOBER 1, 2024

Data can help you understand: What types of content work best for your target audience (blog, video, ebooks, etc.) These are all very important factors in optimizing your content strategy—which can put you ahead of two-thirds of B2C content marketers. This could differ from channel to channel, so be thorough in your analysis.

B2C 59

B2C Content Marketing CRM Marketing 59

Adobe Experience Cloud Blog

OCTOBER 9, 2013

Client X now needed help to start using their marketing automation platform properly. Education is bigger than than the ability to “use” a marketing automation platform. Download our ebook How to Succeed with Marketing Automation: A Change Management Lesson Plan. So what went wrong?

New Markets 134

New Markets Marketing Automation Platform Education Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. And, what were the features you looked for?

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 125

eBook Thought Leadership Marketing Marketers 125

Martech

MAY 10, 2023

Marketing automation platforms (MAPs). Tools like Salesforce and Acoustic help teams automate marketing and sales processes like lead nurturing, email marketing, lead scoring, landing page creation, and more. You can also download a free eBook on the Agile Marketing Navigator.

Marketing 95

Marketing Marketers Traditional Marketing Management 95

Adobe Experience Cloud Blog

JUNE 2, 2016

Actionable Tip: While removing all templates in the next 12 months seems a bit extreme, the actionable lesson here is that marketers must use data to create targeted programs. Some marketing automation platforms, like Marketo, have already jumped on board and are incorporating these capabilities. Curious where to start?

Thought Leadership 91

Thought Leadership Transform Marketing Automation Platform Marketing 91

Adobe Experience Cloud Blog

JANUARY 24, 2014

Touches could include emails, webinars, phone calls, tradeshows, ebook downloads and more. Unfortunately, low-end marketing automation platforms don’t do any better. In other words, individuals are definitely having more than one touch, or engagement, with a company before they buy. So what’s the answer?

CRM 134

CRM Thought Leadership Marketing Automation Platform eBook 134

Martech

APRIL 5, 2022

Sales teams like this model because it tends to favor sales materials like eBooks, webinars, and demos over top-of-funnel touchpoints like search ads. The resulting quick-reference infographic is packed with easily digestible data on how businesses are developing and implementing their marketing attribution strategy.

Customer 107

Customer CMO Customer Journey Non-Profit 107

Adobe Experience Cloud Blog

JANUARY 10, 2013

Without marketing automation, you’re forced to send your emails based on your timetable, ignoring the buyers’. Multi-step campaigns need a marketing automation platform that can take each prospect along at their own pace and nurture longer-cycle sales. 3) The landing page disconnect. We would love to hear!

Marketing Automation Platform 133

Marketing Automation Platform eBook CRM Email Marketing 133

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you have a marketing automation platform, it’s important to map out your customer revenue model, taking into account your unique business cycle and its complexity, sales velocity, and the flow of customer leads. What’s your take on customer base marketing? Looking for more on customer base marketing?

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Adobe Experience Cloud Blog

AUGUST 13, 2018

Direct mail can help drive consumers to opt-in pages, especially when combined with a marketing automation platform. You can automate subsequent campaigns to update consent when necessary, or convince consumers to renew consent after they have opted out.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92