Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Enter, Marketing Automation. Marketing: Redux. How was your coffee?”

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Adobe Experience Cloud Blog

MAY 15, 2014

Because of this, your team might be tempted to simply choose a “suite” solution – a marketing solution offered by a large software stack provider – instead of the best solution for marketing’s needs. Download our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform.

Thought Leadership 134

Thought Leadership Marketing Automation Platform eBook Marketers 134

Adobe Experience Cloud Blog

APRIL 6, 2015

A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels. How are you integrating mobile into your cross-channel marketing efforts?

Thought Leadership 129

Thought Leadership Marketing Automation Platform Marketers Marketing 129

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

But to create meaningful segments, you need a platform that can divide your audience in meaningful ways. In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. Questions about segmenting your database?

eBook 134

eBook Thought Leadership Marketing Automation Platform Traditional Marketing 134

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Industry: Some industries may be more aligned with your product or service than others.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Adobe Experience Cloud Blog

OCTOBER 9, 2013

Client X now needed help to start using their marketing automation platform properly. Education is bigger than than the ability to “use” a marketing automation platform. Download our ebook How to Succeed with Marketing Automation: A Change Management Lesson Plan. So what went wrong?

New Markets 134

New Markets Marketing Automation Platform Education Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 16, 2014

But as effective as these models are, converting free trial/freemium users into paid customers comes with unique challenges, which we discuss in our new ebook, SaaS Providers: Accelerate Conversion of Trial & Freemium Users to Customers with Marketing Automation , The Conversion Challenge. Personalized Web Experience.

Customer 129

Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

MAY 8, 2014

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Determine Your Audience. Sit Back and React.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 134

eBook Thought Leadership Marketers Marketing 134

Marketing Insider Group

JANUARY 12, 2021

You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content. If a new lead downloads an awareness stage eBook, they are still in the early stages, figuring out what they need. They aren’t ready.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Adobe Experience Cloud Blog

JANUARY 10, 2013

Without marketing automation, you’re forced to send your emails based on your timetable, ignoring the buyers’. Multi-step campaigns need a marketing automation platform that can take each prospect along at their own pace and nurture longer-cycle sales. 3) The landing page disconnect. We would love to hear!

Marketing Automation Platform 133

Marketing Automation Platform eBook CRM Email Marketing 133

Adobe Experience Cloud Blog

APRIL 17, 2015

Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. And, what were the features you looked for?

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

JANUARY 22, 2020

As a next step, marketing can create optimized content experiences for leads by linking one piece of content to another (for example, when a lead watches a webinar, send them a related ebook). Marketo marketing automation platform makes lead follow up easy.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 125

eBook Thought Leadership Marketers Marketing 125

Adobe Experience Cloud Blog

JANUARY 24, 2014

Touches could include emails, webinars, phone calls, tradeshows, ebook downloads and more. Unfortunately, low-end marketing automation platforms don’t do any better. In other words, individuals are definitely having more than one touch, or engagement, with a company before they buy. So what’s the answer?

CRM 134

CRM Thought Leadership Marketing Automation Platform eBook 134

The Marketing Operations Leader

SEPTEMBER 3, 2024

In this edition: How to Create a Marketing Ops Partner (Stakeholder) Map 12 Questions Marketing Ops Never Likes to Hear Poll: What is the best measure of a Martech platform's effectiveness? For Paid Subscribers: Is Learning a Marketing Automation Platform Worth Your Time?

Marketing Automation Platform 130

Marketing Automation Platform eBook Marketing Plan Communications 130

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. That’s what marketing automation platforms do!

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Some lead forms are neither enticing nor effective.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

APRIL 11, 2014

At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. This is actually one of the places that a marketing automation platform can make a huge difference.

Market Trends 134

Market Trends Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MAY 24, 2019

And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. It’s hard to beat a tweet.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JULY 15, 2015

Once the above hard work is put in, the easier part is building the assembly line itself in your marketing automation platform of choice.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Marketing Insider Group

MAY 27, 2020

This includes taking stock of your website traffic, mailing list contacts, social media accounts and followers, and all content assets on both your own site and other sites, including blog posts, infographics, ebooks, videos, and any other type of digital content. If you think this all sounds like a lot of work, you’d be right!

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

AUGUST 13, 2015

There are countless uses for this type of technology, but in the context of marketing automation, it provides the opportunity to eliminate guess work. Which content (blogs, ebooks, etc) should you send to a certain type of lead? How should you score a lead from a particular marketing channel?

Transform 134

Transform Thought Leadership Shipping Analytics 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

As discussed in this ebook from Marketo , Marketers today need to understand that their email messages are potentially being viewed on mobile devices by a large – and growing – percentage of their target audience. Do you have any questions about including these metrics in your marketing automation platform?

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. AI capabilities are also being added to industry-standard tools like WordPress, Microsoft 365 and marketing automation platforms.

User-Generated 125

User-Generated Copywriting Marketing Automation Platform eBook 125

Adobe Experience Cloud Blog

AUGUST 25, 2017

For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. However, email marketing apps aren’t made to hold excessive amounts of customer data, they’re made to design and send emails.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

And the options are endless—videos, reports, webinars, SlideShares, ebooks, blogs, podcasts, infographics, and more. This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. Not to mention, these don’t have to be created from scratch. Unleash Your Inner Storyteller.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Lusha

NOVEMBER 11, 2024

This could be blog posts, ebooks, case studies, webinars, or videos. Tools to Help You Track Many tools can help you track these numbers: Marketing Automation Platforms : These tools help you do marketing tasks automatically. They also show you how well your marketing is working. Personalize your outreach.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Using personalization/targeting —Use a marketing automation platform to assist with ABM and content targeting/personalization. Use available data to identify top customers and prospects, and engage with them through marketing and sales efforts.

Inbound Marketing 134

Inbound Marketing Marketers Marketing Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

This can manifest as a sales-focused dashboard and view that makes it easy for marketing and sales teams to work together to identify high-value accounts from a particular list, decision-makers that should be prioritized, and hot leads based on certain engagement behaviors. Choose a Complete ABM Solution.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

JUNE 2, 2016

Actionable Tip: While removing all templates in the next 12 months seems a bit extreme, the actionable lesson here is that marketers must use data to create targeted programs. Some marketing automation platforms, like Marketo, have already jumped on board and are incorporating these capabilities. Curious where to start?

Thought Leadership 91

Thought Leadership Transform Marketing Automation Platform Marketers 91

Adobe Experience Cloud Blog

MARCH 2, 2016

FlipMyFunnel published an ABM stack outlining more than 900 technology vendors to assist the ABM marketer. At the center of the technology stack are marketing automation platforms, like Marketo, that track account insights and engagement, and enable companies to create personalized relationships with their buyers.

Thought Leadership 91

Thought Leadership Marketing Automation Platform eBook Marketers 91

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketers Marketing 92