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#CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back

Adobe Experience Cloud Blog

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. You Have More than One Calendar.

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How to create a partner (stakeholder) map, the best measure of Martech effectiveness and more

The Marketing Operations Leader

For Paid Subscribers: Is Learning a Marketing Automation Platform Worth Your Time? Learn how marketing ops teams are really using AI - join our free event next week. But let’s be clear: marketing ops doesn’t operate in a vacuum. Thanks to our sponsor, Uptempo, for making this newsletter possible!

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. More than 80 percent of marketers see themselves moving to more online events in the future. [1]. An interactive webinar/live event platform. Live chat and conversation marketing.

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Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. So as marketers plan those individual programs, finding the right mix of channels is a top concern.

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Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

Sales teams like this model because it tends to favor sales materials like eBooks, webinars, and demos over top-of-funnel touchpoints like search ads. It employs predictive analytics generally via AI and machine learning to help marketers plan campaigns. Multi-touch attribution. to support all business types.

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The beginner’s guide to Marketing Automation

Rock Content

It’s, therefore, the practice of using technology to improve the execution of your marketing strategy. That said, it’s important to remember that automation only works if supported by a well-structured marketing plan. From this, you can define the channels and the actions that will be enhanced by Marketing Automation.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.