Adobe Experience Cloud Blog

MAY 8, 2014

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Put Personalization Software in Place. Sit Back and React.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Marketing Insider Group

JANUARY 12, 2021

You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content. Thinking in these terms can help you better map out the content you place in channels so that it feels more personal. Link-Based Personalization.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. A place where buyers congregate daily—sometimes for hours on end. A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. It’s hard to beat a tweet.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 125

eBook Thought Leadership Marketing Marketers 125

Adobe Experience Cloud Blog

APRIL 11, 2014

So as marketers plan those individual programs, finding the right mix of channels is a top concern. And are you reaching your audience in the right place? At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. Where should you invest your budget?

Market Trends 134

Market Trends Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Place the lead form strategically.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Lusha

DECEMBER 9, 2024

Done well, inbound lead generation builds trust, makes you look like an expert, and turns your business into the place to go in your industry. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Landing pages with clear calls to action are key here. Close: You’ve got leads, great!

CRM 52

CRM Whitepaper eBook User-Generated 52

Marketing Insider Group

MAY 27, 2020

Automation and optimization are critical to getting the most out of your time and resources. It’s impossible to measure your success without having goals in the first place, so make sure you take the time to define some concrete, time-limited goals. Define Your Goals. If you think this all sounds like a lot of work, you’d be right!

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Segment and Set Rules. The Write Stuff.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

AUGUST 13, 2015

At the current rate of adoption and innovation, you may be wondering where marketing automation is headed, which trends are emerging, and how it will all benefit your business. Well, my friend, you’ve come to the right place! Which content (blogs, ebooks, etc) should you send to a certain type of lead?

Transform 134

Transform Thought Leadership Shipping Analytics 134

Adobe Experience Cloud Blog

AUGUST 25, 2017

In this blog, I’ll cover four ways digital marketers can make data work for them. Send All Your Leads to One Place. Today, Netskope reports that the average marketing department uses 67 apps while Skyhigh says the average employee actively uses 36 cloud services at work.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Effective marketing utilizes a cross-channel approach, placing personalized content and seamless messaging at the forefront. And the options are endless—videos, reports, webinars, SlideShares, ebooks, blogs, podcasts, infographics, and more. Not to mention, these don’t have to be created from scratch.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Additionally, an ABM solution that’s native to your engagement marketing platform or marketing automation solution offers complementary capabilities beyond those that standalone ABM solutions can like ad targeting, web personalization, email, event, and more. Analysis of Results Across Target Accounts.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

DECEMBER 18, 2018

The problem with questionnaires is that you can’t make them a smooth part of your communication because by default, they are placed on separate landing pages. It is wise to place it on a high-traffic landing page , like your homepage, because that’s the first touch point they interact with.

Customer Journey 134

Customer Journey Transform Thought Leadership Price 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. These outlets typically provide the statistics you need to first calculate the ROI of placing an ad with them.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketing Marketers 92

Adobe Experience Cloud Blog

JUNE 2, 2016

To do this, you need the right technology (a marketing automation tool that can listen and respond) and cross-channel strategy in place. Since it is all about the buyer and their journey, marketers should stay away from complex, pre-built programs. Prediction #4: Marketing Clouds Are Challenging.

Thought Leadership 91

Thought Leadership Transform Marketing Automation Platform Marketing 91

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Not only do prospects want and expect this, but it leverages whatever traction you have on social and places it within an ecosystem that funnels prospects toward your website. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Buffer Marketing

OCTOBER 28, 2024

Manage your campaigns from start to finish, keeping all your influencer relationships organized in one place. Influencity is perfect for brands looking to dip their toes into influencer marketing for the first time or those who don't have a large budget but want to level up from managing with spreadsheets.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Rock Content

JULY 29, 2020

No wonder automation has become essential to any marketing strategy since it allows companies to use data to achieve better results systematically. Infographics, ebooks, quizzes, and customized calculators are everywhere — and they are now trending as one of the best practices for Content Marketing. Check it out!

eBook 72

eBook Marketing Automation Platform CRM Marketing 72

Duct Tape Marketing

JUNE 1, 2017

Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. And there’s no better place to focus your efforts than on email marketing. Your job is to set a strategy in place to recover your share of those abandoned carts.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Marketing Insider Group

JULY 1, 2020

Once you get your content marketing strategy going, it’s that positive snowball effect in action. It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

JANUARY 17, 2017

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Much of the material can be taken straight from that large core asset, say an ebook, to create a preview experience and boost engagement.

Promotion 87

Promotion Logistics Entertainment Marketing Automation Platform 87

Rock Content

SEPTEMBER 7, 2016

It’s likely that your marketing team already has personas in place. Your offer is the most important aspect of your holiday marketing campaign. Use your marketing automation platform to set up email nurtures to stay in contact, top of mind and engaged with your leads. Step 2: Create Your Holiday Offer.

Whitepaper 65

Whitepaper Promotion Marketing Marketers 65

Lusha

JULY 11, 2024

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Lusha

JULY 17, 2024

By creating and sharing high-quality, relevant content, you attract potential customers to your website, social media channels, and other platforms. Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Are they strategically placed in your content?

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Adobe Experience Cloud Blog

DECEMBER 18, 2008

We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

verse.ai

OCTOBER 1, 2024

Social media is also a great place to ask questions and gain feedback. Email marketing platforms. Use the right platforms for video distribution. Make sure you’re putting the video in all the right places to grab your audience’s attention. To get more responses, you can even offer rewards for filling out a survey.

B2C 59

B2C Content Marketing CRM Marketing 59

Duct Tape Marketing

JUNE 18, 2019

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. He is the CEO and founder of the CRM and marketing automation platform known as A ctiveCampaign and we’re going to talk about how CRM and how relationship building and how email marketing and marketing automation have changed for the better.

Marketing 73

Marketing Marketers Marketing Automation Platform Transform 73

Welcome Software

MARCH 11, 2022

To manage this process and keep everything (and everyone) organized, it’s a good idea to have some systems in place first. A good project management software or content marketing platform will usually do the trick. That way, your team can create, proof, and version work — all in one place. Leverage? ?real-time?

Management 52

Management Gen Z Whitepaper Content Marketing 52

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Here’s how: Lead Magnets: Offer valuable resources like ebooks, whitepapers, templates, or checklists in exchange for contact information.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

JUNE 11, 2024

Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. Lead magnets: Offer valuable resources like ebooks or templates in exchange for email addresses. Drip campaigns: Send a series of automated emails to educate and nurture leads over time.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52