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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

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8 Steps to a Digital Marketing Strategy that Drives Leads and Sales

Marketing Insider Group

This includes taking stock of your website traffic, mailing list contacts, social media accounts and followers, and all content assets on both your own site and other sites, including blog posts, infographics, ebooks, videos, and any other type of digital content. Content marketing. Email marketing.

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How to Advertise on Social Media—A Marketer’s Quick-Start Guide

Adobe Experience Cloud Blog

And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. It’s hard to beat a tweet.

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The Fundamentals of Increasing Web Traffic from Social Media

Adobe Experience Cloud Blog

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

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Leads vs. Prospects: What’s the Difference Between a Lead and Prospect?

Lusha

This could be blog posts, ebooks, case studies, webinars, or videos. Tools to Help You Track Many tools can help you track these numbers: Marketing Automation Platforms : These tools help you do marketing tasks automatically. They also show you how well your marketing is working. Personalize your outreach.

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Your B2C Content Marketing Checklist: Are You Doing These 6 Essentials?

verse.ai

However, in 2024, LinkedIn is the most popular social media platform used for B2C marketing; 93% of B2C marketers use LinkedIn. Built around professional networking, LinkedIn dominates the other platforms for B2C because it helps brands connect to a more targeted audience with their social media marketing.

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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. Demand generation also leverages social media marketing, SEO, and other channels to increase brand visibility and reach.